[Today’s New Product] "Pungent and Tangy Flavor"... Daesang Jongga Launches Bite-Sized Gat Kimchi

Made with locally grown Gat and Jongga's secret seasoning
Maximized convenience with compact PET container

As consumer preferences for kimchi become increasingly segmented, demand is rising for specialty kimchi varieties that offer unique flavors. In response, a new product has been launched, allowing consumers to conveniently enjoy Gat Kimchi, which is loved for its pungent and tangy taste.

On June 8, Daesang's kimchi brand, Jongga, announced the release of a new specialty kimchi product, "Sliced Gat Kimchi," which is prepared in bite-sized pieces for added convenience.

Sliced Gat Kimchi stands out for reducing the hassle of traditional Gat Kimchi products, which previously required consumers to cut the long stems with scissors or a knife. The kimchi is pre-sliced into bite-sized pieces, eliminating the need for additional preparation, and is available in a compact 500g package, making it easy for households of one or two people to enjoy without burden. Additionally, the product uses a PET-type container, allowing for clean storage without the need to transfer to another dish. Its portability also makes it ideal for outdoor activities such as travel and camping.

Furthermore, in line with Jongga's "100% use of local agricultural ingredients" principle, Sliced Gat Kimchi is made with fresh, domestically sourced produce and a secret seasoning recipe, preserving the signature crisp texture and pungent, tangy flavor unique to Gat Kimchi. It is perfect for stimulating the appetite during the hot summer months and can be enjoyed not only as a side dish with rice but also paired deliciously with noodles such as ramen or guksu, or with meat dishes.

Jongga's Sliced Gat Kimchi is available for purchase through Daesang's official online store, Jeongwon e-Shop, as well as the Jongga Naver Brand Store, Coupang, Kurly, and other online channels. The product will also gradually become available through major offline retailers in the future.

In addition to its core products such as whole cabbage kimchi and Mat Kimchi, as well as "Chonggak Kimchi" and "Yeolmu Kimchi," Jongga offers a wide range of specialty kimchi options tailored to consumer needs, including "Green Onion Kimchi," "Gat Kimchi," "Oi Sobagi," "Fresh Cabbage Kimchi," "Kkakdugi," and "Nabak Kimchi." Recently, Jongga has also actively introduced limited seasonal specialty kimchi products made with ingredients such as "Spring Cabbage" and "Chives," receiving positive feedback from consumers.

This content was produced with the assistance of AI translation services.