Gooday Global Appoints Former CJ Olive Young CEO Changgeun Koo as Co-CEO to Strengthen Global Distribution

Distribution and Platform Expert with Experience at CJ Foodville, Olive Young, and CJ ENM Joins Gooday Global
"Accelerating Global Expansion of K-Beauty Brands"
Strengthening Business Strategy and Distribution Competitiveness

Gooday Global, a global beauty company, announced on the 7th that it has appointed Changgeun Koo as its new co-CEO.

Changgeun Koo, newly appointed co-CEO of Gooday Global

Koo, the newly appointed CEO, is a specialist in the distribution and platform sector. After starting his career as an analyst at Samsung Securities, he joined CJ Group where he managed group business strategies and served as CEO of CJ Foodville, CJ Olive Young, and CJ ENM.

During his tenure as CEO of CJ Foodville, he was recognized for strengthening the production base and leading the separation and growth of A Twosome Place, optimizing the multi-brand business structure. Subsequently, as CEO of CJ Olive Young, he played a key role in transforming the offline-focused drugstore into an omnichannel beauty platform. He also has extensive experience in enhancing distribution competitiveness, including commercial area strategy for stores, advancement of the online mall, fostering private brands (PB), and expanding K-beauty cross-border e-commerce channels.

With this new appointment, Gooday Global plans to strengthen its global distribution strategy and management system, while accelerating the expansion of its K-beauty business.

CEO Chun Joohyuk said, "With Changgeun Koo joining as co-CEO, we will be able to further reinforce our global distribution strategy and management system," adding, "We will work together to create new growth opportunities for K-beauty."

Changgeun Koo, the newly appointed co-CEO, stated, "Gooday Global has a brand portfolio that has proven its competitiveness in the global market," and added, "I will focus on business expansion so that our brands can achieve even greater growth overseas."

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