NVIDIA Strengthens AI Collaboration with Krafton and NC: "Innovating the Gaming Experience" [NC]

Jensen Huang Meets Chang Byung-gyu and Kim Taekjin at PC Cafe
"We Will Create New Experiences in AI"

Jensen Huang, CEO of NVIDIA, used his latest visit to South Korea to demonstrate efforts to strengthen cooperation with major domestic game companies. Krafton and NC, which have recently been expanding their domains into areas such as physical artificial intelligence (AI), agreed to broaden the scope of their collaboration with NVIDIA to include next-generation technologies.

Jensen Huang, CEO of NVIDIA (right), met with Chang Byung-gyu, chairman of Krafton, at a PC cafe located in Gangnam-gu, Seoul, on the afternoon of the 7th to hold an event for gamers. Provided by Krafton

On the afternoon of June 7, Huang met consecutively with Chang Byung-gyu, chairman of Krafton, and Kim Taekjin, CEO of NC, at a PC cafe in Gangnam-gu, Seoul. Huang introduced the new AI PC, the 'RTX Spark,' and presented it as a gift to users he met at the site. He also demonstrated Krafton's flagship game, Battlegrounds, and the AI collaboration model PUBG Ally on the RTX Spark platform. Huang commented, "RTX Spark is very beautiful, powerful, and smart," adding, "The PC can be used for various purposes, including design, creativity, and video games."

Taking this meeting as an opportunity, NVIDIA decided to accelerate its collaboration with Krafton. Huang and Chang discussed continued technical cooperation to optimize Krafton's major titles, such as Battlegrounds and Enjoy, for the RTX Spark platform. They also discussed working together in the field of robotics. In April last year, Krafton CEO Kim Changhan visited NVIDIA's headquarters in California to discuss next-generation technology cooperation, including robotics, with Huang. Chang stated, "Moving forward, Krafton will create new experiences not only in gaming but also in AI, based on our partnership with NVIDIA."

Jensen Huang, CEO of NVIDIA (right), met with Kim Taekjin, CEO of NC, at a PC cafe located in Gangnam-gu, Seoul, on the afternoon of the 7th to hold an event for game users. Provided by NC

NVIDIA is also strengthening its collaboration with NC in the field of physical AI. The two companies plan to advance innovation in the gaming experience through cooperation in real-time simulation, sophisticated physics-based computing, and AI-driven interaction technologies. The next day, Huang will also attend a closed-door meeting targeting domestic robotics and AI startups, including NC's AI-specialized division, NC AI. Kim said, "I am delighted to meet gamers in Korea together with Huang, with whom we have been collaborating for over 20 years since the early 2000s. We will continue to work together with NVIDIA on the development of new titles and AI research."

Meanwhile, Huang also expressed a special fondness for Korean e-sports. In the past, during the StarCraft boom, he visited places like Yongsan Electronics Market to sell graphics cards. At the event, he remarked, "Korea and NVIDIA's GeForce have grown together," emphasizing that "e-sports is Korea's great export." Presenting users with NVIDIA's latest graphics processing unit (GPU), the GeForce RTX 5090, he also commented, "You are rich now."

This content was produced with the assistance of AI translation services.