NH NongHyup Financial Group to Officially Launch "Reassuring Care Project"

A Financial Initiative for Both Dementia and Financial Security

Practicing Ethical Finance Based on "Trust, Inclusion, and Coexistence"

NH NongHyup Financial Group announced on June 7 that it will officially launch the "NongHyup Financial Reassuring Care Project."

This project aims to reduce the inconvenience and risks that dementia patients and their families face during financial transactions and to safely protect customers' financial assets.

Recently, South Korea has entered an era with a dementia population of 1 million, making financial accidents and gaps in asset management caused by dementia a new social issue. In response, NH NongHyup Financial Group plans to establish a protection system for dementia patients and set a model case for the financial industry by implementing an integrated group project in which major subsidiaries—including banking, life insurance, non-life insurance, investment securities, capital, and savings banks—participate.

The main components of the project include the pilot certification of 100 nationwide branches as "Dementia Overcoming Leading Organizations" in connection with the national dementia management system, the operation of guidelines and manuals for responding to dementia patients and their families, strengthening cooperation with local governments and dementia-related institutions, and providing dementia- and elderly-friendly financial services.

Lee Chan-woo, Chairman of NH NongHyup Financial Group, stated, "The Reassuring Care Project goes beyond providing financial services; it is NH NongHyup Financial Group's commitment to protecting our customers' lives and dignity," adding, "We will build a group-wide protection system so that no customer is excluded from accessing financial services due to dementia or old age, and we will fulfill the social responsibility of finance in ways that our customers and local communities can truly feel."

NH NongHyup Financial Group plans to expand its group-wide response system for protecting dementia patients, starting with pilot branch operations and external cooperation projects.

This content was produced with the assistance of AI translation services.