LG Electronics Urges Climate Change Action on Outdoor Billboards in the US and UK

World Environment Day Video Screened on Billboards

LG Electronics is conducting activities around the world to raise awareness about the importance of environmental protection. On outdoor electronic billboards operated at landmarks in New York and London, a video is being screened to urge participation in addressing climate change. In domestic and overseas business sites, various activities such as river clean-ups and coral planting are also being carried out with the participation of employees.

On June 7, LG Electronics announced that, until June 13 (local time), videos produced by the United Nations Environment Programme (UNEP) for World Environment Day (June 5) will be screened on outdoor electronic billboards operated in Times Square, New York, USA, and Piccadilly Circus, London, UK.

The video raises awareness of climate change by showing scenes of wildfires, heatwaves, and shrinking glaciers, and introduces efforts to address climate change, such as the transition to renewable energy and forest restoration. It delivers the message: "Now is the time for climate action (#NowForClimate)."

LG Electronics is conducting activities worldwide to raise awareness about the importance of environmental protection. At the outdoor digital billboard operated in New York's Times Square, a video urging participation in climate change response is being displayed. LG Electronics.

This video campaign is part of LG Electronics’ global social contribution program, "LG Hope Screen." Since 2011, LG Electronics has been screening public interest videos produced by international organizations and NGOs on billboards operated at major landmarks in New York and London.

From April to June, employees at LG Electronics’ domestic and international business sites have been actively participating in various environmental protection activities. This year, employees at 28 business locations worldwide are taking part.

At Changwon LG Smart Park, employees visited Jinhae Marine Park earlier this month to collect litter along the beach as part of a coastal clean-up activity. At Pyeongtaek LG Digital Park, employees conducted water quality improvement activities by removing pollutants accumulated on the riverbed in nearby streams.

In Malaysia, employees collected waste electronics, while in Mexico, employees participated in tree planting activities. The Indonesian subsidiary plans to carry out coral planting near a local beach to help restore the marine ecosystem.

This content was produced with the assistance of AI translation services.