Engaging with 15 Millennial & Gen Z Youths
Sharing the Success Vision of the Buldak Brand
Dialogue on Passion and "Godsaeng"

The Korea Enterprises Federation's public communication project, "Godsaeng Meal: Episode 5," will be held on June 24, 2026. For this event, Jungsu Kim, Chairman of Samyang Foods, will participate as a mentor and spend time engaging with 15 Millennials & Gen Z youths.


Chairman Kim previously shared insights with aspiring young future leaders at the Federation's Future Leaders Camp in January 2025. Building on that experience, he is once again taking part in this initiative. He stated, "I decided to participate because I resonate with the event's purpose of fostering communication with the younger generation and spreading positive influence."


As a global business leader who achieved worldwide success with the Buldak brand, he plans to share his experiences and vision. The discussion with participants will center around the theme "Chase/Challenge/Change: Godsaeng (god生), Creating Change through Challenge."


Jungsoo Kim, Chairman of Samyang Foods. Samyang Foods.

Jungsoo Kim, Chairman of Samyang Foods. Samyang Foods.

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'Godsaeng Meal' is a project promoted by the Korea Enterprises Federation, modeled after the 'Korean version of Lunch with Buffett.' It provides an opportunity for young people to have a meal with a mentor entrepreneur and engage in meaningful conversations on the topics of 'passion' and 'godsaeng.'


Since its launch, more than 100 young people have interacted with mentors through previous episodes: Episode 1 in May 2023 (Euisun Chung, Executive Chair of Hyundai Motor Group; Jaeuk Park, CEO of SOCAR; Hongchul Noh, CEO of Noh Hongchul Genius Co., Ltd.), Episode 2 in December 2023 (Hyeonju Park, Chairman of Mirae Asset Group; Sooyoun Choi, CEO of NAVER), Episode 3 in November 2024 (Rae Eun Sung, Vice Chairman of Youngone Corporation), and Episode 4 in September 2025 (Byunggyu Jang, Chairman of KRAFTON).



Youths in their 20s and 30s who wish to participate can submit an application through the official page for Godsaeng Meal: Episode 5 by June 18, 2026.


This content was produced with the assistance of AI translation services.

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