"Business in Korea is Booming, That's Why I'm Here"

Collaborating with Hyundai, LG, SK, Samsung, and Naver

"Korea Will Get Busy"—Establishing Research Centers for AI and Robotics

"GeForce Has Been Korea's Friend for 25 Years"

Jensen Huang, CEO of NVIDIA, has announced plans to establish an AI (artificial intelligence) technology center in Seoul, signaling the beginning of full-scale collaboration with South Korea.


On the evening of June 5th, during a dinner at the 'Hyeongnim Jeoyo' samgyeopsal restaurant near Hongdae Entrance Station in Mapo-gu, Seoul, Huang appeared before reporters and said, "The reason I am in Korea is because business is booming," adding, "Our business is thriving like a 'PC bomb,' and Korea is really excelling."


He stated, "My partners in Korea are extremely important to me," and continued, "I came to Korea to thank them, to celebrate together, and to congratulate them on an amazing year."


He also revealed that NVIDIA launched four new products this week: Vera Rubin, Vera CPU (Central Processing Unit), RTX Spark, and Jetson Thor. Previously, NVIDIA held ‘GTC Taipei 2026’ in Taiwan from June 1st to 4th and announced these new releases.


He went on to say that NVIDIA has formed a major partnership with Hyundai Motor Group in the field of robotics, as well as with LG, SK hynix, Samsung Electronics, and Naver. Huang emphasized, "I am really happy to see the Korean economy performing so well," and reiterated, "Korea has long been a tremendous help to me and my company."


Jensen Huang, CEO of NVIDIA, is answering questions from reporters on the 5th during a "Samso (Samgyeopsal and Soju) Meeting" at the 'Hyeongnim Jeoyo' samgyeopsal restaurant near Hongdae in Mapo-gu, Seoul, with SK Group Chairman Chey Tae-won, LG Group Chairman Koo Kwang-mo, and Naver Chairman Lee Hae-jin. Photo by Yonhap News.

Jensen Huang, CEO of NVIDIA, is answering questions from reporters on the 5th during a "Samso (Samgyeopsal and Soju) Meeting" at the 'Hyeongnim Jeoyo' samgyeopsal restaurant near Hongdae in Mapo-gu, Seoul, with SK Group Chairman Chey Tae-won, LG Group Chairman Koo Kwang-mo, and Naver Chairman Lee Hae-jin. Photo by Yonhap News.

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When asked, "What is the big gift for Korea?" he responded by pointing to the four new business initiatives announced by NVIDIA. He mentioned all of the company’s future growth engines, including a CPU for AI servers, the next-generation AI supercomputing platform, a personal AI workstation, and AI computers for humanoids and robots, signaling the start of full-scale collaboration with Korean partners on these products.


He also revealed that NVIDIA is building a technology center in Korea for AI research engineers, robotics, and research. He stated, "Korea is really, really going to get busy," and added, "I will be working with all my colleagues who are currently being recruited."


Huang also mentioned that NVIDIA was initially a GeForce company producing graphics cards for PC gaming, and that his first stop during this visit to Korea was an internet cafe operated by the T1 esports team. He asked, "Do you know Faker (Lee Sang-hyeok)?" and called him "an unbelievably great player."


He added, "GeForce customers in Korea have been friends for 25 years," and said, "That is why Korea is always very close to my heart."



Around 7 p.m. on this day, Huang, along with SK Group Chairman Chey Tae-won, LG Group Chairman Koo Kwang-mo, and Naver Chairman Lee Hae-jin, gathered at the restaurant for a dinner meeting featuring samgyeopsal, soju, and beer. There is growing interest in what specific business collaborations in AI, robotics, or AI factories might be discussed following their meeting.


This content was produced with the assistance of AI translation services.

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