Shinsegae Marks 2nd Anniversary of Gangnam Wine Cellar with Liquor Festival

Second Anniversary of House of Shinsegae Wine Cellar
Masterclasses and Weekly Tastings Throughout June
Pop-up Store and First Half-Year Wine Festa Also Planned

Shinsegae Department Store announced on June 7 that it will host a variety of liquor festivals throughout June to celebrate the second anniversary of the House of Shinsegae Wine Cellar at its Gangnam branch.

First, Max Cast, Master Sommelier and ambassador for the American cult wine 'BOND,' will visit Korea in person to host a masterclass. Participants will have the opportunity to taste five wines from BOND's signature terroir portfolio, accompanied by detailed explanations from the Master Sommelier, making it a true celebration of BOND wines. The participation fee for the masterclass is 150,000 won per person, and it will be held on June 8. Reservations can be made by calling the House of Shinsegae Wine Cellar.

House of Shinsegae Wine Cellar at Shinsegae Department Store Gangnam Branch. Courtesy of Shinsegae Department Store

On June 13, guests will have the opportunity to experience the depth of authentic Japanese liquor culture. Tastings of 45 carefully selected premium sake and shochu will be held at 2:00 p.m. and 4:00 p.m., with a participation fee of 30,000 won per person. At 3:30 p.m., a special sake class will be hosted by sommelier Cha Jinseon, an international sake judge and expert. The class will include tastings of six premium sakes, and upon completion, participants will receive a one-day sake diploma and certificate. The participation fee for this class is 60,000 won per person.

Until June 18, the Buffalo Trace pop-up store will be open at the Event Hall on Basement Level 1 of the Gangnam branch. Buffalo Trace is a brand that embodies 250 years of American whiskey history. During the event, tastings will be held twice daily, and on the last day of the pop-up, Drew Mayville, Buffalo Trace's Master Blender, will visit in person to lead a masterclass, participate in photo sessions, and offer autographs to customers.

In the last week of this month, the "First Half-Year Wine Festa," the largest liquor event of the first half, will be held, focusing on special discounted items. Choi Wonjun, Executive Director of Food and Lifestyle at Shinsegae Department Store, commented, "To celebrate the second anniversary of the House of Shinsegae Wine Cellar at the Gangnam branch, which has been expanding the base of the domestic wine market, we have organized this event so that customers can enjoy a variety of liquors easily and with fun. We will continue to introduce hidden gem liquors and strive to create an environment where customers can easily access and enjoy alcoholic beverages such as wine and whiskey."

The House of Shinsegae Wine Cellar, which opened in June 2024, occupies a space of over 1,488 square meters and boasts the finest wine portfolio in Korea. Notably, out of the 6,000 bottles of wine in its collection, half are classified as fine wines of the highest quality. The venue also operates mono-shops (exclusive stores) for world-renowned whiskey brands such as Macallan and Suntory, as well as champagne brands Dom Perignon and Krug.

This content was produced with the assistance of AI translation services.