Yumsem Gimbap Celebrates Successful Grand Opening of First Indonesian Branch at Senayan City Mall

Yumsem Gimbap, South Korea’s leading snack food franchise, announced that it successfully held the grand opening event for its first branch in Indonesia at Senayan City Mall, a major shopping complex in Jakarta, on May 30, 2026. The event attracted enthusiastic responses from local consumers as part of the company’s push into the global K-food market and its expansion into Southeast Asia.

From April 1, 2026, Yumsem Gimbap operated a soft opening for about a month, closely analyzing local consumer responses and thoroughly inspecting its menu and operational systems. The company also carried out various promotions in which Indonesian consumers could directly participate, raising brand awareness. As a result, the grand opening day saw a large turnout of local customers, confirming the brand’s strong appeal.

Notably, at Indonesia’s first branch, Yumsem Gimbap directly exported key ingredients from Korea, such as tteokbokki sauce and special sauces for gimbap ingredients, in order to perfectly recreate its distinctive flavors. This enabled the brand to deliver the authentic taste of gimbap and tteokbokki as served in Korean stores, increasing consumer satisfaction with K-food in the local market.

In addition, Yumsem Gimbap has established a global operational system by introducing automated gimbap cooking machines, a systematic operations manual, and a professional training system, allowing the company to maintain consistent quality and taste regardless of country or region. This standardization not only boosts cooking efficiency but also enhances operational stability, thereby strengthening its competitiveness in overseas franchise business.

Automated equipment such as gimbap-making machines enables the consistent reproduction of the authentic Korean taste without depending on the skill level of local staff. This robust dining industry infrastructure facilitates not just temporary store operations, but also long-term, stable multi-store development and the expansion of franchise business.

Yumsem Gimbap currently operates 239 stores in Korea and 10 overseas locations, continuously expanding into global markets such as Taiwan, the United States, and Indonesia. Recently, the company has lowered the initial investment burden for prospective entrepreneurs through promotions and a range of startup support benefits. As a result, it is attracting strong interest from future franchisees seeking gimbap franchise opportunities, snack food startups, or small-investment business items, all built on a stable operational system.

A Yumsem Gimbap representative stated, “Indonesia is a market with a young consumer base and a very high interest in K-food. Starting with the opening of our Senayan City Mall branch, we plan to expand further within Indonesia and throughout Southeast Asia to widely promote Korean snack food and gimbap culture.”

Meanwhile, Yumsem Gimbap is modernizing Korea’s signature snack menu and expanding its business into various fields, including restaurant franchises, loconomy business, catering, home shopping, and online distribution, continuing its growth as a comprehensive food platform company. The brand is committed to providing new dining experiences and culinary value to consumers at home and abroad, while building a sustainable foundation for growth.

This content was produced with the assistance of AI translation services.