It Will Be Easier for Foreigners to Join the "Restaurant Reservation Race"... Korea Tourism Organization and Catchtable Join Forces
Global Promotion of "33 K-Local Gourmet Destinations"
Enhancing Digital Services for Regional Gourmet Tourism for International Visitors
A gourmet tourism service that allows foreign tourists to browse, book, and pay for local Korean restaurants through an app will be further enhanced.
Foreign students are giving a thumbs-up while eating Samgyetang. Photo by Jinhyung Kang aymsdream@
View original imageOn June 5, the Korea Tourism Organization signed a business agreement with Ward Corporation, which operates the restaurant reservation platform Catchtable, to promote gourmet tourism for inbound foreign tourists and to expand the local tourism ecosystem.
This agreement was established to reduce language barriers and the inconvenience of accessing information and making reservations that foreign tourists often face when dining at Korean restaurants. The two organizations will collaborate on initiatives to expand regional gourmet consumption among international visitors, centering on the "33 K-Local Gourmet Destinations" selected by the Korea Tourism Organization as representative regional culinary content.
By utilizing the Catchtable global app, information on restaurants included in the "33 Destinations" will be provided, and the one-stop service will be upgraded to cover reservations and payments. The core of this initiative is to make it easier for foreign tourists to discover and enjoy authentic local cuisine across Korea.
Min Byungseon, Head of Tourism Industry Division at Korea Tourism Organization (left in the photo), and Yoo Hojin, General Manager of Ward Corporation, are taking a commemorative photo at the Korea Tourism Organization-Catch Table business agreement ceremony. Photo by Korea Tourism Organization
View original imageThrough this agreement, the Korea Tourism Organization aims to encourage foreign tourists to travel nationwide, broaden the global exposure of local restaurants, and create a structure that boosts revenue for neighborhood businesses and small merchants.
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Min Byungsun, Head of the Tourism Industry Department at the Korea Tourism Organization, stated, "With K-food now established as a global cultural trend, this agreement marks an important milestone for the qualitative growth of gourmet tourism in Korea. We will help foreign tourists conveniently enjoy hidden culinary gems across every corner of Korea, thereby revitalizing local economies and the overall tourism industry."
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