"Return Old Containers, Get New Products"... LocknLock Launches "Love for Planet" Campaign
Recycled into Household Items and Public Facilities
Bisfree Tabletop Product Offered to Participants
Join at Beautiful Store Locations in Seoul Starting June 8
LocknLock announced on June 5 that it is launching the "Love for Planet" resource circulation campaign, which collects old airtight containers to mark World Environment Day.
Since 2020, LocknLock has been running the "Love for Planet" campaign, collecting old plastic airtight containers and upcycling them into household items, industrial materials, and public facilities. The campaign has been recognized as a resource circulation initiative powered by collaboration between companies and citizens. Last year, 3,830 people participated and around 20,000 airtight containers were collected.
This year, "Love for Planet" will be held in cooperation with Beautiful Store and Jeju Olle. From June 8 to 26, participants can join the campaign by visiting Beautiful Store locations throughout Seoul. Each participant will receive a 760ml Bisfree Tabletop product. In the Jeju region, participation is available through Jeju Olle from June 15 until September 30.
LocknLock is also expanding upcycling efforts by utilizing the collected waste plastic airtight containers. In Jeju, the collected containers are used to create benches along the Jeju Olle Trail, with a cumulative total of 57 benches installed to date.
Last year, LocknLock collaborated with Hanwha TotalEnergies to recycle the materials into eco-friendly automobile parts. Additionally, together with upcycling company Ujoolove, the company installed household items made from waste plastic in Dongcheon-dong village, further expanding the scope of resource circulation.
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A LocknLock representative said, "'Love for Planet' is a resource circulation campaign that has grown thanks to the participation of many citizens," adding, "Through this campaign, we hope to share the significance of resource circulation in everyday life and encourage even more people to join in eco-friendly practices."
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