Traveling Across Jeju with Crews through Running... "Jocheon Run Trip" to Be Held on the 6th

A New Model of Regional Coexistence: Run and Support Local Businesses

Seven Events Scheduled Until October, Featuring Yongcheonsu and Gourmet Themes

Sustainable Village Tourism Built Through Public-Private Collaboration

A new form of stay-type sports tourism content, which combines the explosively popular running crew culture among younger generations with Jeju’s unique local travel experiences, is set to launch in earnest, aiming to revitalize local commercial districts.

Recently, stay-type tourism content combining running and local travel has been gaining attention, especially among younger generations. The photo shows participants of the first 'Jocheon Run Trip' program listening to the village's living culture along the historic stone wall road and under the old trees in Jocheon-ri. [Provided by Jeju Tourism Organization.]

On June 5, Jeju Special Self-Governing Province and the Jeju Tourism Organization announced that on June 6, they will operate the second session of the village running content program, "Jocheon Run Trip," in the Jocheon-ri area of Jocheon-eup, Jeju City. The program will be led by the private company "Pick Jeju," which has been designated as a 2026 Jeju Village Travel Creator.

Unlike competitive marathons that focus on racing for record times, this program is a trendy, emotional travel content where participants slowly run along the coastline and village roads of Jocheon-ri with fellow runners, deeply experiencing the region’s hidden natural sites such as Yongcheonsu and Jocheon Port, as well as the local lifestyle and culture.

"Pick Jeju" plans to regularly hold a total of seven Jocheon Run Trip events until October, offering a differentiated theme for each session—such as Yongcheonsu Run, Coffee Run, and Gourmet Run—to match seasonal characteristics and participant trends.

After the run, participants are required to use local restaurants and cafes in the Jocheon-ri area, spending time staying and consuming within the village itself.

This Run Trip is seen as a sophisticated strategy to counteract regional decline by transforming one-time, transient tourists into "relationship populations" who form deeper ties with the local community and small business owners. By overcoming the limitations of rural tourism, which has previously depended solely on government-led, unilateral budget support, and by directly integrating creative business models from private creators into the local commercial scene, it is expected to serve as a catalyst for the sustainable revitalization and self-sufficiency of the regional economy.

A representative from the Jeju Tourism Organization stated, "The sustainability of village tourism is achieved when a service model that can be autonomously operated by the private sector is established. We will actively support creative private initiatives so that trendy sports content can continually generate local consumption by connecting with regional resources."

This content was produced with the assistance of AI translation services.