Strengthening Field-Oriented Administration

Seungro Lee, Mayor of Seongbuk District, took on the role of in-house broadcast DJ as his first official schedule immediately after being elected for a third term, aiming to strengthen solidarity among public officials.


According to Seongbuk District on June 5, Mayor Lee appeared on the district’s in-house broadcast, “Integrity Broadcast,” on June 4. He said, “The 9th nationwide local elections have concluded with high interest and participation from residents,” and added, “Thanks to the dedication and sense of responsibility shown by public officials, we were able to continue district administration stably without any administrative gaps.”

Seungro Lee, mayor of Seongbuk District, transformed into the DJ of Seongbuk District’s in-house broadcast "Integrity Broadcasting" on the 4th, marking his first official schedule after the election. He delivered messages of gratitude and encouragement to Seongbuk District public officials and announced a new start for the 9th elected administration's district governance. Photo by Seongbuk District Office.

Seungro Lee, mayor of Seongbuk District, transformed into the DJ of Seongbuk District’s in-house broadcast "Integrity Broadcasting" on the 4th, marking his first official schedule after the election. He delivered messages of gratitude and encouragement to Seongbuk District public officials and announced a new start for the 9th elected administration's district governance. Photo by Seongbuk District Office.

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He continued, “The results of this election represent expectations and trust in Seongbuk District’s administration,” and stated, “I will listen even more humbly to the voices of residents and serve responsibly.”


Mayor Lee emphasized “field-oriented administration” as the direction for district management in the 9th elected term. He said, “We need to create an administration that listens to opinions directly from the field, closest to the daily lives of residents, and reflects them in policies. Please build a trustworthy district administration based on integrity and responsibility.” In the 9th nationwide local elections held on June 3, Mayor Lee was elected with 58.7% of the vote, becoming the first three-term mayor in Seongbuk District’s history.


For the 9th term, he set forth key visions such as strengthening care and welfare, balanced regional development, revitalizing the local economy, improving culture and the environment, and innovating administration based on AI. Major pledges include the operation of “On-site Mayor’s Office 3.0,” creation of “Kids Land,” a child and family experience space in the northeastern region, complex development of the Jeongneung Bus Depot, redevelopment of the Sinwolgok 1 District, advancement of the Gangbuk Transversal Line and Dongbuk Line projects, expansion of the Seongbuk Love Gift Certificate, establishment of a Youth Smart Startup Center, and building of an AI-based ground subsidence monitoring system.



With the start of the 9th elected term, Seongbuk District plans to accelerate the realization of “Seongbuk, Happy Together” by strengthening on-site administration and expanding communication with residents.


This content was produced with the assistance of AI translation services.

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