Pause Audience Filming at BTS Concert? ... Galaxy Enhances Immersive Experience

Operating the "Performance Immersion Culture" Program at the Busan Concert
Experience Events Using the Galaxy S26 Series

On June 5, Samsung Electronics announced that it will run a 'Performance Immersion Culture' program during the BTS (Bangtan Sonyeondan) World Tour stage to be held in Busan on the 12th.

Samsung Electronics collaborates on BTS World Tour 'Arirang' in Busan. Provided by Samsung Electronics

This program encourages audience members to capture fully immersive moments of the concert with the Galaxy S26 Ultra and share them on Samsung's social media channel (SamsungWithGalaxy Instagram). During the performance, concertgoers are prompted to pause shooting with their own mobile devices and focus on the stage. This initiative was first introduced at the Stanford, California concert in the United States on May 16, and Samsung plans to release content filmed at other major world tour venues, including London in the UK, East Rutherford in the United States, and Toronto in Canada.

At the concert experience booth, global fans can write supportive messages using the Galaxy S26 series, and Galaxy artificial intelligence (AI) will provide real-time Korean translations displayed on a large LED screen. These messages are instantly produced as photocard souvenirs for the audience to keep, and will also be delivered to BTS members after the show. In addition, fans can have photos taken with the Galaxy S26 Ultra at the official logo photo wall, with the concert city name and official logo imprinted and printed on-site. The experience booth operates until 6 p.m. during the concert period.

Samsung Electronics will also offer various programs in conjunction with the 'BTS The City Arirang Busan' event, held alongside the BTS Busan concert. At the 'Army Madang' offline experience space set up at The Bay 101 in Busan from June 10 to 14, visitors can use the 'Creative Studio' feature of the Galaxy S26 series to create personalized stickers from selfies, and print them out on the spot with the official logo. The Samsung Electronics booth at Army Madang also serves as a stamp rally checkpoint.

Samsung Electronics 'BTS World Tour 'Arirang'' Pin. Provided by Samsung Electronics

Moreover, by visiting one of the 10 designated Samsung Store locations in Busan, including Lotte Busan and Shinsegae Centum City, fans can create personalized content using photos and supportive messages captured with the Galaxy S26 series. The 'BTS World Tour 'Arirang'' Pin, which embodies the unique character of each tour city, will be available at both the concert experience booth and designated Samsung Electronics stores.

In March, Samsung Electronics entered into a global partnership with HYBE and has since been collaborating at BTS world tour sites. Seung Eun Choi, Vice President and Head of the Mobile Marketing Center at Samsung Electronics MX Division, said, "The excitement of a performance grows not only in the shared moment at the venue, but also when each member of the audience can participate and keep those memories in their own way. We will continue to expand new experiences connected to the world tour, enabling audiences to immerse themselves more deeply in the performance and remember special moments with the artists in a more meaningful way, leveraging the camera, AI, and connectivity experience of Galaxy."

This content was produced with the assistance of AI translation services.