Samsung to Promote "Your Companion to AI Living" at New York Times Square

Outdoor Advertisements at Iconic Landmarks
Three-Part Series Featuring Health, Family, and Pet Care

On June 4, Samsung Electronics announced the release of its new global video campaign under the theme "Your Companion to AI Living."

Samsung Electronics is launching a new global video campaign under the theme "Your Companion to AI Living" at Times Square in New York, USA. Samsung Electronics

Samsung Electronics is launching a new global video campaign titled "Your Companion to AI Living" at Piccadilly Circus in London, UK. Samsung Electronics

This campaign is being showcased on large outdoor billboards at world-famous landmarks such as Times Square in New York, USA, and Piccadilly Circus in London, UK, as well as through Samsung Electronics' official social networking service (SNS) channels.

The campaign theme, "Your Companion to AI Living," is Samsung Electronics' AI-based customer experience strategy, which was first introduced at the "The First Look" event during CES, the world's largest IT and electronics exhibition, held in January this year. It presents a lifestyle where Samsung Electronics' AI innovation naturally integrates into everyday life to support values essential for users and their families.

The campaign consists of three segments that reflect modern lifestyles: health, family, and pet care. Each video illustrates how AI technology embedded in Samsung Electronics products is organically connected to deliver personalized solutions. For example, the health management segment highlights how users can monitor their antioxidant index and receive tailored insights to improve dietary habits, even with a busy schedule, by utilizing the Galaxy Watch8 and Samsung Health. It also demonstrates how the Bespoke AI Family Hub refrigerator’s "AI Food Manager" helps users systematically manage ingredients and receive personalized recipe recommendations.

The family care segment introduces the experience of using AI-powered "call screening" to proactively block unwanted calls such as voice phishing, showcasing how AI can make family life safer and more convenient.

In the pet care segment, viewers can see how the Galaxy "Now Brief," linked with the SmartThings pet care service, helps users manage dog walks without missing a beat. Users can check both walking times and routes, allowing for more meticulous care of their pets' health.

Choi Seung-eun, Executive Vice President and Head of Global Brand Center at Samsung Electronics, stated, "This campaign demonstrates a new everyday life where Samsung’s AI-powered products and services proactively identify and fulfill customer needs. We will continue to carry out various initiatives so that Samsung’s AI innovation can deliver meaningful experiences as a companion in our customers’ daily lives."

This content was produced with the assistance of AI translation services.