Kiwoom Securities Displays "After K-POP Comes K-STOCK" on Nasdaq Billboard in New York
Kiwoom Securities has launched an advertising campaign in New York, USA, to announce the rise of the Korean stock market.
On June 2 (local time), Kiwoom Securities displayed the phrase "K-POP, K-FOOD, K-BEAUTY, NOW, K-STOCK" on the electronic billboard on the outer wall of the Nasdaq Tower, the company announced on the 4th.
An advertising campaign launched by Kiwoom Securities on the 2nd (local time) on the NASDAQ Tower billboard in New York, USA, to announce the leap of the Korean stock market. Kiwoom Securities
View original imageThis campaign was designed to highlight the recent transformation of the Korean stock market’s status. Amid the global spread of K-culture, the campaign emphasized that the Korean capital market is an attractive market worthy of the attention of global investors.
Kiwoom Securities explained that it has maintained its position as the top securities firm in South Korea by domestic stock trading volume for 21 consecutive years since 2005, and that the campaign aims to remind global investors of Korean stocks and stress the appeal and accessibility of the domestic capital market.
The company expects that this campaign, which spotlights the Korean stock market, will further raise awareness of the Korean equity market among global financial investment professionals and local foreign clients.
Recently, Korean companies have been strengthening their global competitiveness across a wide range of industries, including semiconductors, batteries, bio, content, and platforms. As a result, overseas investors are continuing to show strong interest in Korean companies and industries overall.
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A representative from Kiwoom Securities stated, "Just as Korean cultural content represents the nation, Korean stocks are also assets attracting the attention of global investors," and added, "We will continue to focus on promoting the strength of Korean finance."
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