Chairman Hyunju Park of Mirae Asset: "Opening Clients' Futures with Killer Products and a Global Investment Platform"

Mirae Asset Global Investments Hosts 'Mirae Asset Rally 2026'
Exploring Vision and Innovation Strategies for Global ETFs

Hyunju Park, Global Strategist Officer (GSO) and Chairman of Mirae Asset Group, presented his vision to open up the future for clients through innovative "killer products" and a highly advanced global investment platform, emphasizing that the success or failure of an asset management company ultimately depends on the products that capture the future.

From the 1st to the 3rd, at SAGEWOOD Hongcheon in Gangwon Province, Mirae Asset Group Chairman Hyunju Park is sharing the business status with global ETF executives during the ‘Mirae Asset Rally 2026’. Provided by Mirae Asset Global Investments

On June 4, Mirae Asset Global Investments announced that it held the "Mirae Asset Rally 2026" from June 1 to 3 at SAGEWOOD Hongcheon in Gangwon Province, bringing together key executives from global ETF operations to explore the current state and future direction of its global business. During the event, Chairman Park once again stressed the importance of killer products, stating that the role of an asset management company is to turn structural changes—which may still appear uncertain—into tangible investment opportunities that clients can incorporate into their portfolios.

Chairman Park said, "The successful exchange traded funds (ETFs) we have developed were not simply financial products, but bridges connecting our clients to the future. Today's achievements were made possible because we identified structural changes before the market fully understood them and commercialized them based on our conviction."

Chairman Park also unveiled the "Mirae Asset 3.0" vision as the next growth direction for Mirae Asset. Mirae Asset 3.0 is a strategy to further advance the global investment platform by integrating the group’s core capabilities—ETFs, artificial intelligence (AI)-based asset management, and digital assets—built up over the past 30 years. The plan is to use ETFs as the core product engine, the securities platform as the main client interface, and AI and tokenization as the infrastructure for future finance, enabling clients to access growth opportunities more easily and efficiently.

This year’s event was particularly meaningful as Mirae Asset's global ETF business has entered a full-fledged growth trajectory in major markets. The total net assets under management for ETFs operated by Mirae Asset Global Investments worldwide have reached 428 trillion won. Based on this, the company has established itself as the world’s 11th largest ETF operator by net assets, continuing to expand its influence in the global ETF market.

The remarkable growth of major overseas subsidiaries also stands out. Global X US has surpassed $100 billion in net assets, solidifying its position as a major player in the U.S. ETF market, and the domestic TIGER ETF has also exceeded $100 billion in net assets. In Japan, Global X Japan surpassed 1 trillion yen in net assets in just over six years since its launch, becoming a key player in the Japanese ETF market. Global X Canada has grown to $40 billion, and Global X Australia has reached $13 billion, with each major subsidiary achieving significant milestones in their respective markets.

These achievements demonstrate that Chairman Park’s global vision is yielding concrete results. He has consistently emphasized the need to proactively provide innovative products that allow investors to invest in global growth markets, rather than remaining confined to their home market. He has also consistently highlighted the importance of discovering differentiated products that reflect investor demand and structural changes—so-called "flagship killer products."

In fact, Mirae Asset has been quick to capture structural growth opportunities ahead of the market in key regions, introducing differentiated ETFs. In Hong Kong, the company launched the local market's first covered call ETF, taking the lead in the income-type ETF market. In the U.S. and Canada, Mirae Asset quickly introduced the SpaceTech ETF, which invests in the aerospace sector in anticipation of a SpaceX IPO. Global X US's AI-themed ETF "AIQ," launched in 2018, is a prime example of identifying the growth potential of related industries well before AI gained mainstream attention with the advent of ChatGPT; its net assets now exceed $10 billion. Domestically, the TIGER ETF launched the "TIGER Semiconductor TOP10" ETF, which focuses on Korea’s leading semiconductor companies, growing its net assets to approximately 14 trillion won and solidifying its leadership in the domestic thematic ETF market.

At SAGEWOOD Hongcheon in Gangwon Province, from the 1st to the 3rd, Mirae Asset Group Chairman Hyunju Park (fifth from the left) is taking a commemorative photo with Global X US executives and employees to celebrate surpassing $100 billion in assets under management. Provided by Mirae Asset Global Investments

During the event, the use of AI and strategies for expanding into the pension market were also major topics. Participants shared strategies for integrating AI into every stage of product development, management, and marketing, from generating investment ideas to product commercialization. They also discussed ways to expand ETF utilization in pension markets across various regions, including institutional investor channels, to strengthen the foundation for long-term growth.

A representative from Mirae Asset Global Investments said, "This Mirae Asset Rally was an opportunity for our global ETF business to prepare for the next stage of qualitative growth, beyond simply expanding in size. As major subsidiaries in the U.S., Korea, and Japan have achieved clear results in their respective regions, we will continue to develop a differentiated ETF growth model unique to Mirae Asset, leveraging AI, innovative products, and global collaboration."

This content was produced with the assistance of AI translation services.