[New Release] "Long Chicken Burger Returns"... Limited-Time Comeback After Customer Requests

Flood of Requests for Re-Release on Social Media After Discontinuation Last July

"Long Chima" Recipe with Added Cheese and Mayonnaise Gains Popularity

Burger King's "Long Chicken Burger" is making a limited-time comeback in response to overwhelming customer requests for its return.

On June 4, Burger King announced that it will be offering the Long Chicken Burger for a limited period, following persistent calls for its re-release from customers through the official website and social media since it was discontinued in July last year.

This re-release features two varieties: the classic Long Chicken Burger, which preserves the crispy and savory appeal of the original chicken patty, and the "Bulgogi Long Chicken Burger," which boasts a sweet bulgogi sauce for an extra burst of flavor.

The Long Chicken Burger, known for its elongated chicken patty, soft bun, fresh lettuce, and creamy mayonnaise, has long been a signature menu item beloved by many Burger King fans. Notably, the so-called "Long Chima" recipe—in which cheese and mayonnaise are added to the Long Chicken Burger—has gained popularity in online communities, helping to form a dedicated fan base.

Alongside the re-release, Burger King is also introducing a new "Big Dip Cheddar Cheese" sauce, reflecting the recent "dipping" trend. This sauce, with its rich and deep cheddar cheese flavor, pairs well with the unique, mild taste of the Long Chicken Burger for a distinctive experience. When purchased with the Long Chicken Burger, the sauce is available for 900 won, a 40% discount off the regular price.

With the return of the Long Chicken Burger, the "All Day King" menu at Burger King now expands to a total of eight items. The All Day King lineup offers popular menu choices at reasonable prices throughout the day, regardless of time or day of the week. These items can be enjoyed at 5,000 won for an a la carte order or 6,400 won for a set.

This content was produced with the assistance of AI translation services.