[Report] "Office Spaces Also Rehearsed"... Fursys Targets B2B Market with 'Mock-up Room'

Arranging Pre-Delivery Office Furniture in the Mock-up Room for Advance Review
From Standard to Custom Orders... Expandable Up to 94.2 Square Meters
A Showroom That Doubles as a Real Workspace
Enhancing the Experience for B2B Clients

Located right in front of Yeoksam Station in the heart of Seoul’s Gangnam business district, the ‘Fursys Business Hub Gangnam’ is a business-to-business (B2B) exclusive showroom designed to allow companies to experience office furniture arranged in real spaces. The Fursys brand, part of Fursys Group, recently opened this showroom with a floor area of 580 square meters. The showroom operates on a reservation-only basis, allowing only two teams per hour, and was visited on May 29.

The first thing that catches your eye upon entering the Fursys Business Hub is the ‘Mock-up Room.’ This space is designed so that office furniture scheduled for delivery can be arranged in advance for evaluation and specification review prior to ordering. It helps corporate clients minimize trial and error in the process of building their office space. Park Joogwang, Team Leader of Channel Sales 2 at Fursys, said, “The Mock-up Room, which brings to life the office layout seen in 3D simulations within an actual space, is the first of its kind in the industry.”

Perspective of Persys Business Hub Gangnam Mock-up Room. Photo by Ho Kyung Choi

The Mock-up Room is divided by a transparent folding door into a consultation area and a furniture placement area. Clients can compare the design drawings displayed on the monitor in the consultation area with the actual arrangement of furniture and coordinate their opinions with the staff on site. This approach differentiates it from competitor showrooms, where furniture arrangements are typically only checked on a monitor in the consultation room. The setup of the Mock-up Room begins with discussions on types and colors of furniture based on the office layout provided by the client. Both standard products and custom-made items requested by the client are manufactured and arranged. Standard items take two weeks, while orders that include customized products take up to four weeks. The Mock-up Room can be expanded up to 94.2 square meters (28.5 pyeong), making it possible to arrange furniture for offices of a certain scale or larger.

In addition to the Mock-up Room, zoning—space segmentation—designed for real work environments also stands out at the Fursys Business Hub Gangnam. The layout guides clients sequentially through the lounge and work booths, workspaces, meeting rooms, VIP meeting rooms, the Mock-up Room, and the chair fitting area starting from the entrance. Notably, the work area features motion desks, workstations, Cove Solo (a one-person work booth for focused work), and Cove Team (a four-person booth for team meetings). In addition, products from Fursys Group’s affiliated brands such as Sidiz, Iloom, and Alloso are showcased together, creating synergy among the brands.

Persys employees are working in an office space furnished with various office furniture. Photo by Ho-kyung Choi

The operation of this facility also differs from that of a typical display-oriented showroom. Fursys employees actually work in these spaces, using the furniture on display. This allows clients to envision how their own offices could look and function if they incorporated Fursys products. Park explained, “While competitors’ showrooms are usually managed by showroom managers, here, Fursys employees use the furniture themselves and provide explanations as they work alongside visitors.”

This content was produced with the assistance of AI translation services.