10 Busan Universities Compete with Startup Ideas in Japan... Dongseo University Teams Win Top and Excellence Awards

Dongseo University Anchor Project Group Makes Striking Achievements in Tokushima, Japan

Students from Dongseo University participated in a global entrepreneurship camp held in Japan and simultaneously won the top prize and the excellence award.

The Dongseo University (President Jang Je-guk) Anchor (formerly RISE) Project Group announced on June 3 that it hosted the 'Trend Watching Global Entrepreneurship Camp' in Tokushima, Japan, from May 28 to May 31.

This camp was organized as part of the Anchor Project, which promotes collaborative innovation among universities in the Busan region based on sharing and cooperation. A total of 109 students from 10 universities in Busan—including Dongseo University, Dong-a University, Dong-eui University, Pusan National University, Busan Health University, Busan Women's College, Busan Institute of Science and Technology, Silla University, Youngsan University, and Korea Maritime & Ocean University—participated in the event.

The participating students were all enrolled in the 'AI-Based Startup Marketing' course for the first semester of the 2026 academic year. They formed 19 teams to develop startup ideas targeting the Japanese market and competed in business commercialization strategies.

From Dongseo University, seven students from the Departments of Computer Engineering, Game Studies, Advertising & Public Relations, and Broadcasting & Visual Arts formed two interdisciplinary teams and participated in the camp. The students established AI-based marketing strategies for the local Japanese market and conducted surveys with residents and tourists in downtown Tokushima, directly analyzing market responses.

Based on the results of these field investigations, the Dongseo University teams gave presentations and won both the top prize and the excellence award. The Dongseo University Team B, which won the top prize, consisted of Jaeseung Kim and Youngjin Yoo from the Department of Computer Engineering and Younghyun Ha from the Department of Broadcasting & Visual Arts. They proposed a highly evaluated AI-based personalized diet management application that analyzes individual eating habits and automatically recommends weekly meal plans.

The Dongseo University Team A, which won the excellence award, consisted of Geuna Nam, Hwansu Kim, and Daehak Jang from the Department of Game Studies and Nurim Kim from the Department of Advertising & Public Relations. They introduced a smart pillow for sleep health management designed to address the issue of sudden death among the elderly in Japan, earning recognition for its growth potential.

Professor Hyundong Lee from the Department of Computer Engineering at Dongseo University said, "It was a meaningful opportunity for students to apply the AI marketing theories and skills they learned in the classroom directly in a global setting and to experience the importance of collaboration. We will continue to provide education that develops global entrepreneurial competencies utilizing AI technologies."

Ki-hyun Hwang, head of the Dongseo University Anchor Project Group and the Industry-Academia Cooperation Group, commented, "This is a case that demonstrates the achievements of the shared university platform through the cooperation of 10 universities in the Busan region. We will work to expand inter-university cooperation in the region and foster global entrepreneurial talent."

This content was produced with the assistance of AI translation services.