Three Generations of 'Military Service Families of Honor' to Receive Discounts at All Six Booyoung Group Leisure Facilities Nationwide

Business Agreement Signed with Military Manpower Administration for Leisure Benefits
Chairman Joonggeun Lee: "Hopes for a Culture of Respecting Military Service"

From grandfather to grandson, families spanning three direct generations who have all completed active military service—known as "Families with Distinguished Military Service"—will now receive discounted rates at six leisure facilities operated by Booyoung Group nationwide, including Muju Deogyusan Resort.

Booyoung Group announced on June 2, 2026, that it has signed a business agreement with the Military Manpower Administration at Booyoung Group's headquarters in Jung-gu, Seoul, to provide preferential benefits for leisure facility use.

Officials from Booyoung Group and the Military Manpower Administration are taking a commemorative photo on the 2nd at the Booyoung Group headquarters in Jung-gu, Seoul, after signing a "Business Agreement to Honor Families with Distinguished Military Service." From left: Hyunsun Park, Executive Director of Booyoung Group; Yanghwan Choi, CEO of Booyoung Group; Jungkeun Lee, Chairman of Booyoung Group; Soyoung Hong, Commissioner of the Military Manpower Administration; Inhwan Kim, Planning and Coordination Officer of the Military Manpower Administration; Jonghyun Bae, Innovation Performance Officer of the Military Manpower Administration. Booyoung Group.

Under this agreement, families designated as Families with Distinguished Military Service will be eligible for discounted fees when using Muju Deogyusan Resort, Taebaek O2 Resort, Jeju Booyoung Hotel & Resort, Jeju Booyoung Country Club, Jeju The Classic Country Club, and Suncheon Booyoung Country Club. Since 2004, the Military Manpower Administration has been running a campaign to honor such families as part of its tribute initiatives.

At the signing ceremony, Jungkeun Lee, Chairman of Booyoung Group, stated, "We initiated this agreement together with the Military Manpower Administration to extend gratitude and honor to Families with Distinguished Military Service who have devoted themselves to the nation across generations. We hope this will further spread a culture of honoring military service throughout society, and we look forward to continued collaboration with the Military Manpower Administration."

Booyoung Group has consistently supported initiatives related to national defense and veterans. In 2023, it donated 10 billion won to the Air Force Love of the Sky Scholarship Foundation to support the families of fallen Air Force pilots. It also provided 2.8 billion won for the improvement of facilities in remote military units. More than 10 million copies of historical books on the Korean War, edited by Chairman Jungkeun Lee, have been distributed free of charge to military bases and allied countries abroad.

In addition, Booyoung Group has supplied 230,000 rental units out of a total of 300,000 housing units nationwide. Most recently, it provided a childbirth incentive of 100 million won for each child born to its employees. To date, Booyoung Group's total cumulative social contributions amount to approximately 1.22 trillion won.

This content was produced with the assistance of AI translation services.