aT Showcases K-Food at Bangkok International Food Expo... $97.2 Million in Export Consultations

Strong Interest in Vegan Dumplings, Green Tea, and Sauces
Street Food Tasting Events and Cooking Shows Held

The Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation (aT) announced on June 2 that they participated in the “Bangkok International Food Expo (THAIFEX - Anuga Asia 2026)” held in Bangkok, Thailand, from the 26th to the 30th of last month, operating an integrated Korea Pavilion and achieving export consultations totaling 97.2 million dollars.

The Bangkok International Food Expo is a leading food industry exhibition in Asia. This year, it was held across 12 exhibition halls, covering more than 140,000 square meters. A total of 3,590 companies from 56 countries participated.

The Korea Agro-Fisheries & Food Trade Corporation (aT) operated the integrated Korea Pavilion at the "Bangkok International Food Fair" held in Bangkok, Thailand, from the 26th to the 30th of last month. aT

An aT representative stated, “This year’s Korea Pavilion featured 59 outstanding Korean food exporters, who showcased a variety of K-food products targeting the Thai and ASEAN markets. Together with the Ministry of Agriculture, Food and Rural Affairs, aT organized the exhibition around promising items such as street food and beverages, which are in high demand locally. The focus was on on-site promotional activities that allowed visitors to taste and experience the products directly, going beyond simple product introductions.”

On the first day of the expo, a “K-Food Night” reception was held to facilitate networking between Korean companies and local buyers. For visitors, there were tasting events for Korean-style street foods such as roasted sweet potatoes, tteokbokki, and fish cakes. Additionally, 15-minute cooking competitions and cooking shows using the participating products vividly demonstrated the diverse uses and appeal of these offerings.

The aT representative explained, “The growing awareness and familiarity with Korean food culture, fueled by the spread of K-content, led to positive results during the consultations. Products that are easy to enjoy yet deliver uniquely Korean flavors and fun attracted particular attention. Participating companies held concrete discussions focusing on price, distribution channels, and the potential for local sales.”

As a result, export consultations amounting to a total of 97.2 million dollars were conducted, including the signing of Memorandums of Understanding (MOUs) with buyers to expand exports of products that attracted buyer interest on-site, such as vegan dumplings, green tea, and sauces.

Ki Chan Jeon, Director of Export Food at aT, commented, “In ASEAN, consumption of products that are both delicious and convenient continues to grow. As this is a key market for expanding the reach of Korean agri-food products, we will continue to actively support the further expansion of K-food.”

This content was produced with the assistance of AI translation services.