Samsung Belt Extends from Suwon, Hwaseong, Yongin, and Pyeongtaek to Cheonan and Asan

Prime Location with Proximity to Samsung Electronics Onyang Plant, Samsung Display, and Samsung SDI

'Cheonan Asan Station Grand City Philhouse Block 1' to Launch Sales in June, Backed by Major Corporate Demand View original image

The so-called 'Samsung Belt' real estate market, located near Samsung Group affiliates and industrial complexes, is drawing attention. Areas where large corporations have established business sites tend to attract demand due to the influx of stable jobs and a high-income base. In addition, the presence of partner companies and research and technical personnel further boosts housing demand. Within this trend, interest is growing in 'Cheonan Asan Station Grand City Philhouse Block 1,' which offers excellent access to the Samsung Belt.


The Samsung Belt is expanding as an industrial corridor stretching from Suwon, Hwaseong, Yongin, and Pyeongtaek to Cheonan and Asan, spanning the southern part of the Seoul metropolitan area and northern Chungcheong. Suwon is the original satellite city, anchored by Samsung Electronics Digital City. Hwaseong is a representative semiconductor residential area, home to both Samsung Electronics Giheung and Hwaseong Campuses as well as Dongtan New Town. Yongin is seeing its future industrial axis expand due to the creation of the National Advanced System Semiconductor Cluster. Pyeongtaek continues to see demand centered on Samsung Electronics Pyeongtaek Campus and Godeok International New City. Cheonan and Asan form the Samsung Belt in the Chungcheong region, with Samsung Electronics Onyang Plant, Samsung Display, and Samsung SDI, all forming an ecosystem where semiconductor back-end processing, display, and secondary battery industries operate together.


In Asan, the Samsung Electronics Onyang Plant, Samsung Display, and Samsung SDI are all located. In particular, the Samsung Electronics Onyang Plant is known as a key site responsible for back-end processes such as semiconductor packaging and inspection. Recently, as demand for AI semiconductors and high-bandwidth memory increases in the semiconductor market, the importance of advanced packaging technology is growing, raising expectations that the role of the Onyang Plant will further expand.


As polarization in regional housing pre-sale markets intensifies, self-sustaining cities slated for large-scale corporate facility investment are viewed as the only viable exit for savvy end-users seeking to maintain asset value stability. Regions that attract high-income professionals thanks to stable jobs not only experience increased housing demand but also see a virtuous cycle of rising household income, infrastructure expansion, and commercial area revitalization. This has proven to sustain market competitiveness even during economic fluctuations.


Against this backdrop, Hanseong Construction plans to launch sales of 'Cheonan Asan Station Grand City Philhouse Block 1' at Joint Block 1, Hyudae District, Baebang-eup, Asan-si, Chungnam, in June. The development will consist of 14 buildings ranging from two basement levels to up to 28 floors above ground, with exclusive use areas of 84㎡ and 103㎡. Out of a total of 1,534 units, 1,380 units will be offered for general sale.


Grand City in the Hyudae District, where the complex will be built, is a new residential area being developed south of Cheonan Asan Station. It is close to the Buldang and Tangjeong living zones and is also linked to key industrial hubs such as Samsung Electronics Onyang Plant, Samsung Display, and Samsung SDI. For genuine homebuyers seeking proximity between work and home, this location offers both industrial demand and living infrastructure.


In particular, Cheonan Asan Station Grand City Philhouse Block 1 is regarded as a complex with excellent accessibility to the Samsung Belt, allowing short commutes between work and home. With major industrial sites such as Samsung Electronics Onyang Plant, Samsung Display, and Samsung SDI nearby, there is strong potential for residential demand from employees in these sectors. As investment in the Asan Onyang Plant becomes more visible, interest in new residential areas with industrial demand is expected to rise further.


Residents will also benefit from a range of living infrastructure. Nearby, there are lifestyle facilities in the Cheonan Asan Station area, such as Galleria Department Store (Center City branch), Traders Wholesale Club (Cheonan Asan branch), and Emart (Cheonan branch). Residents can also access existing living infrastructure in Buldang District, including private academies, hospitals, and restaurants. Plans within the district include commercial facilities, semi-residential zones, and parks, raising expectations for further expansion of living infrastructure in the future.


The educational environment will be established in phases. A kindergarten site is planned right in front of the complex, and an elementary school is scheduled to open in March 2029. Within the broader living area, there are planned sites for Seolhwa 4 Middle School, as well as existing schools such as Seolhwa Middle School, Lee Soonshin High School, Seolhwa High School, Samsung High School, and Chungnam Foreign Language High School.


The development will also offer a pleasant residential environment and notable community facilities. The complex is located close to Cheonan Stream, neighborhood parks, and green mountains. Green spaces are planned within the development, along with a landscaped walking trail. Community amenities such as an indoor swimming pool, fitness center, and guest house are also in the works, promising a high level of residential convenience befitting a large-scale complex.



The model house will be located in Buldang-dong, Seobuk-gu, Cheonan-si, Chungnam.


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