Fursys Unveils Brand Campaign "Invisible Innovators"

"Unseen Awards" Pop-Up to Run at Seongsu from June 8 to 21

Fursys unveiled its new brand campaign, "Invisible Innovators," on June 2.

This campaign highlights the "Unseen People"—those who fulfill their roles and responsibilities behind the scenes, driving change and innovation in the workplace.

Fursys offers a brand experience that everyone can relate to and participate in through an online event applauding the hidden efforts of colleagues, the voice-recognition interactive object "Clapping Trophy," and the offline pop-up "Unseen Awards."

'To Invisible Innovators' campaign image. Fursys

The "Clapping Trophy," the campaign's key interactive object, recognizes supportive messages delivered to colleagues by voice and physically applauds them. The campaign conveys the message that, in an era where artificial intelligence (AI) is increasing work efficiency and productivity, it is even more important to foster a culture of mutual recognition and respect within organizations.

The Clapping Trophy can be requested through the online event on the campaign website starting today. Participants can nominate a colleague they consider to be an "Invisible Innovator" and leave a message of gratitude and encouragement for them. Winners will receive the Clapping Trophy starting in July.

From June 8 to 21, an offline pop-up, "Unseen Awards," will operate at LECT in Seongsu-dong, Seoul, for two weeks. The event will feature an archive exhibition sharing the stories of people quietly fulfilling their roles throughout the office, as well as a campaign goods zone. The pop-up will be open daily from 11 a.m. to 8 p.m., and participation is available through advance reservation on Naver.

A Fursys representative stated, "Even in the AI era, sustainable innovation in organizations ultimately starts with understanding people, recognizing each other's contributions, and creating environments where everyone can be more engaged. We hope this campaign delivers a meaningful message not only to employees, but also to decision-makers and organizational leaders who are seeking better workplaces and organizational cultures."

This content was produced with the assistance of AI translation services.