Samsung 'Bespoke AI Steam' Robot Vacuum Surpasses 20,000 Monthly Sales, Up 60% Year-on-Year

Sales Momentum Continues Following March Launch of New Model
Strong Preference Observed in the Newlywed Home Appliance Market

Samsung Electronics' robot vacuum cleaner, the 'Bespoke AI Steam,' continues its rapid growth in the domestic home appliance market, driven by its powerful suction and advanced hygiene and security features.

Samsung Electronics model is introducing the 'Bespoke AI Steam', which has surpassed 20,000 units in monthly sales. Samsung Electronics

On June 2, Samsung Electronics announced that the monthly sales of the Bespoke AI Steam robot vacuum cleaner surpassed 20,000 units for the first time last month. This figure represents an increase of approximately 60% compared to the same period last year.

The product is especially popular in the newlywed home appliance market, with one out of every three couples who purchased a Samsung Electronics newlywed appliance package in May also choosing the Bespoke AI Steam.

The 2026 edition of the Bespoke AI Steam, launched in March, features upgraded performance and enhanced hygiene management. Both the 'Bespoke AI Steam Ultra' and 'Bespoke AI Steam Plus' models are equipped with powerful suction of up to 10W—twice as strong as the previous versions.

In addition, the 'Pop Out Combo' function enables thorough cleaning of walls and corners, reducing the blind spots that have been a limitation of conventional robot vacuum cleaners. With 100°C high-temperature steam, the device effectively removes harmful bacteria and odors that may remain on mop surfaces, maintaining a hygienic condition even after cleaning. Notably, the newly introduced 'automatic water supply and drainage' model released this year increases user convenience by eliminating the need for users to manually fill or empty the water tank.

The Bespoke AI Steam is equipped with Samsung Electronics' proprietary security solutions, 'Knox Matrix' and 'Knox Vault,' to securely protect user data. Based on these technologies, the device has proven its security reliability by achieving the highest grade (Standard+) in the 'Internet of Things (IoT) Security Certification' administered by the Ministry of Science and ICT and the Korea Internet & Security Agency (KISA).

Samsung Electronics provides premium services based on unmatched expertise and technology, including installation, product management, and after-sales service for Bespoke AI Steam customers. In collaboration with Samsung Electronics Logitech, the company also offers a one-stop service covering furniture closet remodeling to product installation. More than 60% of all customers have chosen the customized installation service that includes remodeling their existing closets.

Furthermore, Samsung Electronics delivers differentiated customer service through the industry's largest service center network. Users can conveniently diagnose and resolve product issues via SmartThings-based remote support, and the 'visual remote consultation' service allows real-time inspection of the usage environment, product appearance, and operational status.

Yonghoon Kim, Executive Director of Samsung Electronics Korea, stated, "Surpassing 20,000 units in monthly sales for the 'Bespoke AI Steam' robot vacuum cleaner demonstrates its recognized competitiveness in terms of powerful cleaning performance, hygiene, security, and convenience," adding, "We will continue to lead the popularization of AI-powered home appliances by offering consumers a wide range of choices."

This content was produced with the assistance of AI translation services.