[Today's New Product] JTI Korea Launches Ploom-Exclusive Stick 'EVO Yellow Option'

EVO Lineup Expanded to a Total of Nine Varieties

JTI Korea is launching a new stick exclusively for its heated tobacco device "Ploom"—the "EVO Yellow Option."

On June 2, JTI Korea announced the introduction of the EVO Yellow Option, a Ploom-exclusive stick featuring the highly popular yellow capsule from the Mevius LBS lineup, its leading cigarette brand.

The EVO Yellow Option has been developed in response to consumers' ongoing interest in capsule products and their demand for a refreshing flavor. When the capsule is crushed, users can enjoy a unique burst of freshness and coolness not available in previous EVO products.

The EVO Yellow Option also incorporates "CleanSeal™" technology and "ActivBlend™," providing a clean and rich user experience.

CleanSeal™ is a technology that seals the bottom of the stick using a special manufacturing process, preventing tobacco leaf residue from falling into the device. ActivBlend™, JTI's proprietary blend, works in combination with Ploom Aura's "Smart HeatFlow™" technology to deliver the deep and rich flavor unique to tobacco.

With this launch, the EVO lineup expands to a total of nine varieties. The range includes the robust and smooth "EVO Amber," the cool flavor lineup of "EVO Arctic," "EVO Green Option," and "EVO Jade," as well as the diverse flavor lineup of "EVO Magenta," "EVO Purple Option," "EVO Pink Option," "EVO Beige Option," and "EVO Yellow Option." The new EVO Yellow Option marks the fifth capsule product introduced under the EVO brand.

The EVO Yellow Option is priced at 4,500 won and will be available at convenience stores in Seoul, Incheon, and Gyeonggi Province.

This content was produced with the assistance of AI translation services.