LG Uplus Supports Discounts on "Everyone's Veterans Market" App... Facilitates MVNO MOU Collaboration

Collaboration to Offer Practical MVNO Rate Plans for Veterans

LG Uplus announced on June 2 that, in honor of the Month of Patriots and Veterans, it has supported a Memorandum of Understanding (MOU) to connect small and medium-sized Mobile Virtual Network Operators (MVNOs) to "Everyone's Veterans Market," a lifestyle discount app for national veterans and discharged soldiers. This MOU was signed between the app operator and the MVNOs.

Everyone's Veterans Market is a privately-led discount app launched last November under the auspices of the Ministry of Patriots and Veterans Affairs to provide practical, everyday benefits to veterans.

LG Uplus announced on the 2nd that it supported a memorandum of understanding (MOU) linking small and medium-sized affordable phone (MVNO) operators to the life discount app "Everyone's Veterans Market" for national veterans and discharged soldiers in celebration of the Month of Patriots and Veterans. Attendees pose for a commemorative photo at the signing ceremony held on the 29th of the previous month. Kwangpil Jung, Head of Eyes Vision Division; Sangjun Park, CEO of Chance Mobile; Hansik Ahn, CEO of Ins Korea; Hyangjong Lee, CEO of Everyone's Veterans Market; Daeyong Park, head of LG Uplus MVNO business. (From left) LG Uplus.

This collaboration aims to reduce communication costs for veterans through the privately-led discount app, while also supporting the business environment of small and medium-sized MVNOs. LG Uplus does not directly sell rate plans or participate in contracts but serves as a connector facilitating collaboration between the small MVNOs and the operator of Everyone's Veterans Market.

Through this MOU, MVNO rate plans will be introduced to the Everyone's Veterans Market app in the middle of this month. The participating companies are Eyes Vision, Ins Korea, and Chance Mobile, with each company offering eight rate plans, totaling 24 MVNO rate plans. The discount level for these rate plans is about 20 to 30 percent, and a promotion will be held for about three months for these plans.

Earlier, on May 29, the three MVNOs and the operator of Everyone's Veterans Market signed the MOU at Gasan Digital Complex in Geumcheon-gu, Seoul, agreeing to introduce MVNO rate plans for veterans and to jointly promote them.

Daeyong Park, MVNO Business Manager at LG Uplus, said, "This collaboration is a case of mutual growth, as it offers veterans practical options for telecom fees while enabling small and medium-sized MVNOs to reliably reach customers. We will continue to pursue collaborations that consider both social value and support for the industry ecosystem."

This content was produced with the assistance of AI translation services.