"With ChatGPT Settled and Kanana on the Way... Kakao Emerges as a Leading Agency-Based AI Platform [Click e-Stock]"

On June 2, IBK Investment & Securities evaluated Kakao as the most advantageous platform company when it comes to agency-based artificial intelligence (AI). The company maintained its target price at 73,000 won and its investment opinion at 'Buy'.

Seunghoon Lee, a researcher at IBK Investment & Securities, stated in a report released on this day, "Kakao has established a solid strategic partnership with OpenAI, successfully launching the subscription-based service 'ChatGPT for Kakao' within KakaoTalk. The company is now concretizing the introduction of paid subscription products aimed at premium users within KakaoTalk in the future."

Kakao is accelerating the advancement of its 'Kanana 2.5 model', which features 1.5 billion parameters and is scheduled for public release within this year. The key differentiator of the Kanana service is its 'first-message algorithm', in which the AI proactively identifies useful context and initiates conversations before users even make requests.

For the first quarter of this year, Kakao posted consolidated revenue of 1.9421 trillion won, an 11% increase compared to the same period last year. By business segment, the platform division led overall growth with revenue of 1.1827 trillion won, up 16% year-on-year.

Lee added, "Kakao will maximize the user lock-in effect as a daily life-integrated agent, and will subsequently pursue ecosystem integration with external commerce and long-tail partners to secure a business model centered on intermediary commissions."

This content was produced with the assistance of AI translation services.