Jae-hyung Park, Seoul Metropolitan Council Candidate for Seocho, Runs Election Campaign with AI Robots, Games, and Data Analysis

AI Social Robot Introduces Key Pledges
Experience the Campaign Through a Game

Jae-hyung Park, the Democratic Party candidate for the Seoul Metropolitan Council (Seocho District No. 2), is conducting an unconventional election campaign by utilizing artificial intelligence (AI) robots, a mobile game, and a campaign data dashboard.

Candidate Jaehyung Park is posing with an AI social robot. Courtesy of the campaign office.

According to Park's campaign office on June 1, an AI social humanoid robot has been deployed at the election office to verbally introduce Park's eight key pledges to visiting voters. Park explained, "I wanted voters to experience firsthand what AI is from the moment they step into the office," adding, "The social robot is a live demonstration of my pledge to introduce 'physical AI.'"

The campaign also announced that it has independently developed and is operating a mobile learning game called 'Jae-hyung Park's Seocho AI Great Transformation Run.' In the game, players run through Seocho District as a character representing Park, collecting eight pledge items, allowing them to experience the pledges within 60 seconds. Park commented, "Few voters read the campaign brochures to the end, but people always finish the game."

The campaign is analyzing voter inflow channels and interest by pledge in real time using its self-developed campaign dashboard. As of day 12 since the campaign launch, the cumulative number of visitors reached 613, with a game play rate of 21.2%. The main inflow channels were on-site QR codes (27%), Instagram (24%), and Naver search (21%), according to the campaign office.

Park stated, "If previous elections relied on intuition, we rely on data," and pledged, "Even after being elected, I will establish a system to analyze the voices of residents through data and reflect them in policy."

Park is currently a member of the Seocho District Council, has sponsored the Seocho District Basic Ordinance on Artificial Intelligence, and serves as a director of the International Association for AI Ethics (IAAE). He is also a doctoral student in UX at the Graduate School of Information, Yonsei University.

This content was produced with the assistance of AI translation services.