SSG.com Opens Official 'Miu Miu' Store on Korean E-commerce Platform for the First Time

Italian Luxury Fashion Brand Launches on Platform

Comprehensive Brand Store for Apparel and Accessories

Exclusive Online-Only Products Introduced

Strengthening Global Luxury Lineup

On June 1, SSG.com announced that it has opened the official store of the Italian luxury fashion brand 'Miu Miu'. This marks the first time that Miu Miu has officially joined a domestic e-commerce platform in Korea.

The official Miu Miu store on SSG.com features a wide range of the brand’s key product categories, including apparel, bags, shoes, and accessories. Exclusive online-only products will also be released, available solely through SSG.com.

SSG.com Opens the First Official Miu Miu Store in Domestic E-commerce. SSG.com

Miu Miu is a global brand that proposes contemporary femininity, individuality, and creativity, based on the unique sensibility of designer Miuccia Prada.

Following the launch of the official Prada store in September 2024 as the first on a domestic e-commerce platform, SSG.com has further strengthened its strategic collaboration with global luxury groups by opening the official Miu Miu store.

An SSG.com representative stated, "We will continue to present differentiated luxury content by expanding the number of official brand stores where customers can purchase with confidence." The representative added, "We will further solidify our competitiveness as a premium platform by continuing to collaborate with luxury brands going forward."

This content was produced with the assistance of AI translation services.