Lotte ON Holds "Summer Bluff" Fashion Event Until June 7... Up to 93% Off

Held from June 1 to 7
Seasonal Products Discounted Through "Brand of the Day" and "Today's Special Price"

Lotte Shopping's e-commerce platform Lotte ON announced on June 1 that it will hold a one-week fashion discount event, "Summer Bluff," until June 7. This event targets the surging demand for summer fashion, in response to the earlier onset of summer each year.

Under the theme of "7 Days Only: Big Fashion Sale," Lotte ON is focusing on essential summer items and popular seasonal brand products. During the event, the "Brand of the Day" and "Today's Special Price" will be featured daily, allowing customers to purchase practical daily fashion items at reasonable prices.

Lotte On Summer Bluff Benefits. Lotte On

The brands featured as "Brand of the Day" each day include Kolon Sports, LeShop, Thursday Island, Bebe de Pino·Icebiscuit, Compagno, Beanpole·Fitflop.

"Today's Special Price" will showcase exclusive deals available only on Lotte ON. For example, the Mountain Valley ultra-lightweight summer fabric ice pants (1+1) and TRY's five-pack of basic boxer briefs will be available for around 10,000 won. Basic House’s exclusive short-sleeve and shorts sets will be available in limited quantities at up to 72% off. Hush Puppies summer sandals will be offered at up to 80% off, with free exchange or return available once.

The half-price special section features brands such as AND Z, OLZEN, Edition, MAN IN SUIT, Kangol, and POLHAM. There will also be an off-season event where prices drop as temperatures rise. Products for the FW season, such as National Geographic children’s short padding jackets and K2 women’s long padding coats, as well as knitwear and other winter outerwear, will be available.

The live commerce platform "ON Live" will also prepare a lineup of fashion brands during the Summer Bluff event. On June 4, women's underwear brand Venus and women's daily look brand MAYBLUE will be featured, while on June 5, MLB Kids and overseas fashion & luxury brands will be showcased with live-only special benefits.

Nam Jihyung, Head of Brand Marketing at Lotte ON, stated, "For the summer season, we have strengthened our discount events and live content, focusing on fashion brands with high customer demand. We plan to provide customers with rational shopping opportunities through a wide range of product selections, from seasonal to off-season items."

This content was produced with the assistance of AI translation services.