Lotte Construction CEO Oilgeun Oh Volunteers at "Mobile Salon" Event for Foreign Workers

Coexistence Initiative in Celebration of World Day for Cultural Diversity

Lotte Construction announced on May 31 that CEO Oilgeun Oh and other executives personally participated in the "Mobile Salon" event, offering haircut and beauty services to foreign workers at the construction site of the Dulmokgyo Outer Ring Road in Sejong City on May 27.

The event was organized to encourage multinational workers, who make up about one-third of all laborers, in celebration of World Day for Cultural Diversity (May 20). After conducting a safety and health management meeting and a safety inspection in the morning, CEO Oh and the executives volunteered at the temporary salon set up at the site in the afternoon, providing haircut and beauty services.

Oilgeun, CEO of Lotte Construction (back left), is seen draping a beauty gown over a foreign worker at the construction site of the Deulmokgyo Outer Ring Road in Sejong City on the 27th. Lotte Construction

While professional hairdressers cut the workers' hair, CEO Oh directly assisted by draping beauty gowns over the workers’ shoulders and taking charge of cleaning the salon, actively supporting the beauty service process. Outside the salon, other executives handed out cards written in the workers’ native languages and refreshments to those who had finished their haircuts.

Meanwhile, last year, Lotte Construction, in collaboration with Lotte Innovate, independently developed a construction industry-specific AI-based multilingual translation model that translates Korean into about 20 languages for workers. This model is now used at approximately 40 construction sites.

A representative from Lotte Construction said, "We will continue to expand warm, tangible communication and coexistence programs to create a safer workplace."

This content was produced with the assistance of AI translation services.