Hyungji I&C to Launch "Carisnote" Womenswear on Japanese Home Shopping Platform

Hyungji I&C announced on May 29 that it is seeking to launch its high-sensitivity contemporary womenswear brand, "Carisnote," on Japan's leading home shopping platform, "Shop Channel."

Hyungji I&C Carisnote 26 SS Collection / Photo by Hyungji I&C

Previously, Carisnote declared its entry into the Japanese market by strengthening its concept of "youthful sophistication and elegance" through a brand renewal. As a continuation of this initiative, representatives from Shop Channel, Japan's premier home shopping channel, will visit Hyungji I&C's headquarters on June 18 to directly review the competitiveness and collection of Carisnote products.

Shop Channel is a leading home shopping platform in Japan, enjoying high recognition among customers of premium brands. It is known as a distribution channel that places high importance on material quality, product completeness, and brand sensitivity. Hyungji I&C plans to expand its local B2C (business-to-consumer) channels by leveraging Carisnote's unique materials and product competitiveness.

In particular, the growing interest in K-fashion in Japan is expanding from the 1020 young fashion segment to the "K-adult" womenswear market, which emphasizes sophisticated materials and styles. The higher demand for formal business attire in Japan compared to Korea is also cited as a key reason for selecting Japan as the first global launchpad for Carisnote.

Recently, Hyungji I&C has also partnered with ITOCHU, one of Japan's top five general trading companies, as well as their partner company, fashion distribution firm CNB Network. The companies plan to use a jointly developed "K-fashion online platform" (scheduled to open in August) as a key base to ensure a stable entry of Carisnote into the Japanese market, and to subsequently expand the local lineup to include its menswear brands "Yezac" and "BON."

A representative from Hyungji I&C stated, "The launch on Shop Channel will be a decisive opportunity to secure a foothold in Japan's premium home shopping market based on differentiated product competitiveness and to gain a new global growth engine. In addition to infrastructure built in collaboration with local distributors, we will establish a comprehensive B2C distribution network covering both online and offline channels as well as home shopping, thereby securing a powerful new growth driver to maximize profitability."

This content was produced with the assistance of AI translation services.