Nutri's Evercollagen Launches at Olive Young in the U.S.
Evercollagen, the collagen specialty brand of Nutri, a company specializing in health functional foods, is making a full-scale entry into Olive Young's offline market in the United States.
On May 29, Nutri announced that Evercollagen will officially launch at Olive Young's Pasadena store in the United States, which is scheduled to open at the end of the month. The products to be available include three items: Evercollagen Time (10 sticks), Evercollagen Vital (10 sticks), and Evercollagen In&Up Biotin Cell (4-week supply).
This entry is based on an O2O (online to offline) strategy that combines Olive Young's U.S. online mall with its offline store, and is expected to simultaneously enhance both brand experience and accessibility for local consumers. Starting with this store opening, Evercollagen plans to expand its offline presence in the United States.
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A Nutri representative stated, "Entering Olive Young's U.S. offline store marks an important turning point in Evercollagen's global expansion, and we will continue to raise brand awareness in the local market."
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