Xiaomi 17T with Premium Camera Launches: Can It Break Through in the Korean Market?

"The Xiaomi 17T is a flagship smartphone priced in the 700,000 won range that offers the Leica 5x telephoto experience."

Summer Peng, President of Xiaomi Korea, is attending a media briefing held on the 29th and taking a photo with Xiaomi 17T. Xiaomi Korea.

Summer Peng, who was appointed as President of Xiaomi Korea this month, made this statement while introducing the new Xiaomi 17T at a media briefing held on the 29th. She expressed confidence that the Xiaomi 17T could become a new option for users who value both content consumption and camera experience.

On this day, Xiaomi Korea launched the Xiaomi 17T in the Korean market and began pre-orders. The Xiaomi 17T is equipped with a camera co-developed with German camera maker Leica, which enhances its photo capabilities while offering a lower price compared to ultra and standard models. Xiaomi has a smartphone lineup consisting of the budget-friendly Redmi series, the gaming-focused Poco series, and the flagship Xiaomi series.

This new product is the first in the T series to feature a Leica 5x telephoto camera. It comes with a 5-megapixel telephoto camera and OIS, supporting up to 10x optical-grade zoom and 120x AI ultra-zoom. The 'Leica Live Moment' shooting feature allows users to capture movement before and after taking photos. The battery capacity is 6,500mAh, enabling up to 17 hours of use.

Recently, Xiaomi has been reducing its lineup of cost-effective mid-range products and increasing the proportion of premium product sales. In fact, Xiaomi's global smartphone average selling price (ASP) in the first quarter of this year was 1,310 yuan (approximately 290,000 won), up 8.2% from the first quarter of last year. The ASP rises as the portion of high-end products increases.

Xiaomi needs to boost its declining market share through the 17T, which has a clear advantage in camera performance. In the first quarter of this year, Xiaomi's global smartphone sales amounted to 44.3 billion yuan (about 9.789 trillion won), a decrease of 12.5% compared to the same period last year. According to market research firm Omnia, Xiaomi's smartphone shipments in the first quarter of this year reached 33.8 million units, down 19% from the same period last year. In contrast, Samsung and Apple's shipments increased by 8% and 10%, respectively, during the same period.

This content was produced with the assistance of AI translation services.