AGE20'S and LUNA Launch in Olive Young California with 20 Shade Lineup

Accelerating North American Offline Expansion at Pasadena, California

Broader Shade Range for Local Skin Tones and Exclusive U.S. Products

AGE20'S and LUNA announced on May 29 that they will be expanding into the North American offline market by launching in Olive Young's new store in California, USA.

The two brands plan to broaden their local consumer reach starting with their entry into the Pasadena, California store on this day. AGE20'S will introduce 53 products, and LUNA will showcase 23 products, respectively.

AGE20'S will offer 20 shades of its signature product, "Signature Essence Pact Intense Cover," specifically tailored to American consumers' skin tones. The brand will also launch mini-sized products exclusive to the U.S. market and sell sun care products that have received OTC (over-the-counter) certification.

LUNA will introduce 20 shades of its global bestseller, "Long-Lasting Tip Concealer," targeting the demand for coverage makeup that suits a variety of skin tones.

A representative from Aekyung Industrial stated, "The United States is a global key beauty market where diverse skin tones and makeup needs coexist, so we focused on diversifying our product lineup and color range to reflect local consumer characteristics. Going forward, we will continue to strengthen the global presence of AGE20'S and LUNA by leveraging our differentiated base makeup expertise unique to each brand."

This content was produced with the assistance of AI translation services.