AGE20'S and LUNA Launch in Olive Young California with 20 Shade Lineup
Accelerating North American Offline Expansion at Pasadena, California
Broader Shade Range for Local Skin Tones and Exclusive U.S. Products
AGE20'S and LUNA announced on May 29 that they will be expanding into the North American offline market by launching in Olive Young's new store in California, USA.
The two brands plan to broaden their local consumer reach starting with their entry into the Pasadena, California store on this day. AGE20'S will introduce 53 products, and LUNA will showcase 23 products, respectively.
AGE20'S will offer 20 shades of its signature product, "Signature Essence Pact Intense Cover," specifically tailored to American consumers' skin tones. The brand will also launch mini-sized products exclusive to the U.S. market and sell sun care products that have received OTC (over-the-counter) certification.
LUNA will introduce 20 shades of its global bestseller, "Long-Lasting Tip Concealer," targeting the demand for coverage makeup that suits a variety of skin tones.
Hot Picks Today
Already Expensive..."I Eat Two Eggs Every Morning—This Is Too Much": Early Heatwave Sparks Egg Price Fears
- "Wow, This Is Addictive": Justin Bieber's Wife Raves About 'Ddungbaratte'... Foreign Tourists Flock to K-Convenience Stores [K-Holic]
- "Exorbitant Food Prices" Beer Costs 30,000 Won per Glass... Locals Outraged Over Record Price Gouging at the World Cup [Current Affairs Show]
- Foods That Make Your Face Less Attractive, According to a Plastic Surgeon... What Ranked Above Ham and Ramen?
- "Getting Your Hair Pulled and Kicked Is Routine... '9 Inmates Packed into 5 Pyeong' Cheongju Women's Prison, the Reality of Sweltering Heat [Reportage]"
A representative from Aekyung Industrial stated, "The United States is a global key beauty market where diverse skin tones and makeup needs coexist, so we focused on diversifying our product lineup and color range to reflect local consumer characteristics. Going forward, we will continue to strengthen the global presence of AGE20'S and LUNA by leveraging our differentiated base makeup expertise unique to each brand."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
