The All-Purpose Seasoning Rises Amid Inflation... Dongwon Tuna Sauce Takes Top Market Share

High-Quality Smoked Tuna Extract: Over 80% Content
Scientifically Designed Nutritional Profile

Dongwon F&B's "Dongwon Tuna Sauce" has claimed the top spot in the domestic tuna sauce market.

According to market research firm NielsenIQ Korea on May 29, Dongwon Tuna Sauce ranked first in market share in the tuna sauce segment within the liquid seasoning category for the period from May of last year to April of this year. Dongwon F&B explained that the liquid seasoning market has been expanding as more consumers opt to cook at home due to high inflation, and that demand for tuna sauce is also increasing in tandem.

Provided by Dongwon F&B.

Dongwon F&B launched Dongwon Tuna Sauce in 2022, leveraging its more than 40 years of expertise as the market leader in canned tuna. The product is notable for using tuna that is directly caught by the company. The company explained that richly flavored tuna extract is created by simmering tuna sourced from pristine waters such as the South Pacific and then extracting the essence for over five hours.

In particular, Dongwon Tuna Sauce is distinguished by its high content of smoked tuna extract. While the exact ratio varies by product, the proportion of smoked tuna extract reaches over 80%. The product is praised for enhancing the characteristic umami flavor of tuna while minimizing any fishy taste.

The lineup consists of three varieties: "Jin," "Soon," and "Premium." "Dongwon Tuna Sauce Jin" emphasizes the flavor of bonito, making it suitable for soups, stews, and stir-fried dishes. "Dongwon Tuna Sauce Soon" features a milder smoky aroma and incorporates aged anchovy extract for a cleaner taste. "Dongwon Tuna Sauce Premium" contains yellowfin tuna extract, further boosting the umami profile. The products are also enhanced with a variety of additional ingredients—including wild honey, licorice, kelp, shiitake mushrooms, and garlic—to enrich the flavor.

Dongwon F&B attributes the competitiveness of Dongwon Tuna Sauce to its scientifically designed ingredient blend and manufacturing process. The product contains glutamic acid, inosinic acid, and free amino acids, all of which contribute to its umami flavor. Conversely, the levels of certain amino acids that can cause bitterness have been kept comparatively low to ensure a clean taste.

Special care has also been taken in the manufacturing process. The tuna is kept fresh, undergoes an enzymatic breakdown process, and is further refined through a deodorization step using charcoal and a precision filtration technique to minimize any fishy smell.

A Dongwon F&B representative stated, "The extract from directly caught tuna and the high content of smoked tuna extract, among other qualities unique to Dongwon Tuna Sauce, are driving consumer satisfaction. We will continue to lead the tuna sauce market as a top company through ongoing research and development and active marketing efforts."

This content was produced with the assistance of AI translation services.