Busan Patriots and Veterans Office Launches 'Global Bobo' Campaign in UK Korean Town

Collaboration with Hee Chang Trading to Spread Veterans Culture Overseas

Event to Be Held at New Malden H-MART on Memorial Day

The Busan Regional Office of Patriots and Veterans Affairs (Director: Lee Nam-il) is launching a campaign to promote Korea's patriots and veterans culture overseas in celebration of Patriots and Veterans Month, in partnership with Busan-based export company Hee Chang Trading Co., Ltd. (CEO: Kwon Jung-chun).

On May 28, the Busan Regional Office of Patriots and Veterans Affairs announced the launch of the global campaign "Here and There with Bobo, Global Bobo," featuring "Bobo," the official character of the Ministry of Patriots and Veterans Affairs.

This campaign was organized in collaboration with Hee Chang Trading (H-MART), which has a global distribution network, in order to make the significance of Korea's patriots and veterans and its related culture more accessible to overseas Koreans and local residents.

In particular, the involvement of Kwon Jung-chun, CEO of Hee Chang Trading Co., Ltd., and Kwon Jung-gap, Chairman of Seoul Trading USA—both of whom are national merit awardees—adds special meaning to the collaboration. Both have expressed a strong commitment to expanding awareness of Korea's patriotic spirit and the need to advance global veterans-related events.

The Busan Regional Office of Patriots and Veterans Affairs expects that this collaboration will provide a valuable opportunity to naturally promote the values of patriotism and veterans affairs of Korea not only domestically but also to local communities and Korean communities abroad.

The event will be held on June 6, Korea's Memorial Day, at the H-MART headquarters located in New Malden, which is the largest Korean town in the United Kingdom. The event is limited to the first 66 participants. Those wishing to take part must follow the official Instagram accounts of the Busan Regional Office of Patriots and Veterans Affairs and H-MART, then upload a post to their social media with a hashtag after watching the "Bobo Story" video being played in the store. Participants will receive a K-Food gift pack.

The gift pack includes traditional Korean snacks such as yakgwa (honey pastry), citron tea, sweet red bean jelly (yanggaeng), porridge, and rice cake, all of which convey the warmth and sentiment of Korea. It also comes with a Bobo sticker, a commemorative card for Patriots and Veterans Month, and a paper bag from the Busan Regional Office of Patriots and Veterans Affairs.

This year's Patriots and Veterans Month slogan, "Warmth and Honor for Patriots and Veterans," expresses the wish that remembrance of sacrifice and dedication for the nation, as well as feelings of gratitude and respect, will spread warmly throughout society.

The Busan Regional Office of Patriots and Veterans Affairs hopes that, through this global campaign, the values of patriotism and gratitude will naturally be shared not only in Korea but also around the world.

Lee Nam-il, Director of the Busan Regional Office of Patriots and Veterans Affairs, said, "It is very meaningful to be able to promote Korea's patriots and veterans culture overseas together with Hee Chang Trading Co., Ltd., a local Busan company. We will continue to work hard to expand a warm culture of gratitude and respect for those who have served the country, both in Korea and abroad, through diverse public-private partnerships."

Global campaign gift pack components.

This content was produced with the assistance of AI translation services.