NH NongHyup Life Insurance Applies for Patent on 'AI Enrollment Planning System' Integrating AI into Insurance Planning
On May 28, NH NongHyup Life Insurance announced that it had simultaneously filed for both a technology patent and a business model (BM) patent for its newly developed "AI Enrollment Planning System."
This patent application covers a complex AI model and an AX-based overall user experience that integrates artificial intelligence (AI) into the insurance planning process, enabling more rapid and accurate proposals of personalized insurance products for customers. The NH NongHyup Life Insurance AI Enrollment Planning System comprehensively analyzes customers' existing coverage and affordable premiums to support optimized insurance planning. It also automatically incorporates complex product structures and rider rules, significantly reducing the time required for planning.
In particular, due to the unique sales environment of agricultural and livestock cooperatives—where both banking and insurance work are handled—the system is highly regarded for its ability to reduce customer response times and improve planning accuracy, making it highly practical for field use. Even for protection-type products with high planning complexity, such as dementia insurance and health insurance, the system helps new agents more easily conduct enrollment planning, thereby contributing to greater work efficiency and increased sales productivity.
This patent application goes beyond a simple AI recommendation feature, encompassing core technologies and operational models actually applied in the insurance sales field, including: ▲automation of customer-tailored insurance planning ▲verification of product and rider rules ▲analysis of eligibility conditions ▲and a process to minimize application errors.
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Byunghee Park, CEO of NH NongHyup Life Insurance, stated, "The AI Enrollment Planning System is more than just a digital adoption; it is an on-site, innovation-driven AI service optimized for the insurance sales environment of agricultural and livestock cooperatives. With this patent application as a stepping stone, we will further strengthen our competitiveness in AI-based personalized insurance services while enhancing both customer satisfaction and operational efficiency."
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