Seocho District's 'Yangjae Art Salon' Draws 190,000 Visitors and Achieves 520 Million Won in Sales

Sales Up 11% Year-on-Year
Boosting Local Businesses Together

The 'Yangjae Art Salon,' held in the Yangjaecheon area of Seocho District, Seoul, concluded successfully with sales of 520 million won and around 190,000 visitors.

On May 28, Seocho District Office announced that the 'Yangjae Art Salon,' which operated from the riverside stage of Yangjaecheon to the area around Yeongdong 1-gyo from April 3 to May 17, achieved meaningful results in revitalizing the local economy.

Visitors at Yangjae Art Salon. Provided by Seocho District.

The 'Yangjae Art Salon' is an art market where small business owners, craft artists, and young entrepreneurs participate to exhibit and sell handmade crafts and lifestyle goods. The event has established itself as a place where visitors can enjoy walking, shopping, and cultural experiences together, and is growing as a local co-prosperity content.

Total sales for the first half of this year reached 520 million won, an 11% increase compared to the same period last year. The event attracted 190,000 visitors in total, with an average of 16,000 visitors per session, marking a 36% year-on-year increase. The district analyzed that the increase in experiential programs and cultural content led to longer visitor stays and higher spending.

There were also positive effects from linking with local businesses. Among all sellers, the participation rate of local merchants was 35%, and they accounted for 31.5% of total sales. It was evaluated that spending by event visitors extended to neighboring commercial districts, forming a structure of mutual benefit.

The event programs were also diverse. Offerings included 'Yangjaecheoncheon Karaoke,' the 8-meter-tall 'Yangjae Leong' art balloon, citizen-participation installation works, and busking performances. Experiential content such as the Cherry Blossom Market and spring season programs like coffee runs, meditation, children's playgrounds, and tea blending were also held. In addition, by connecting with nearby events such as the 'Cherry Blossom Lantern Festival' and 'Move Salon,' the event strengthened local cultural content in the Yangjaecheon area.

A district official stated, "This Yangjae Art Salon confirmed the potential for revitalizing the local economy by achieving tangible results such as increased sales and expanded visitor numbers," and added, "We will continue to develop it as a leading local festival in Seocho District, where local businesses and culture and arts can grow together."

This content was produced with the assistance of AI translation services.