"Imsil N Rose Festival" Opens on the 28th...Bringing the Peak of Spring

180,000 Roses, Performances, Cuisine, and Experiences All in One Place

The "2026 Imsil N Rose Festival" will open on May 28 at Imsil Cheese Theme Park, where 180,000 roses are in full bloom, welcoming visitors for four days. In this season when roses are at their most beautiful, Imsil Cheese Theme Park is expected to become a leading destination for families, couples, and friends to walk, stay, and enjoy together this weekend.

According to Imsil County on May 27, the "Imsil N Rose Festival" will be held for the first time this year from May 28 to May 31 in the Rose Garden area of Imsil Cheese Theme Park.

The 65,000-square-meter Rose Garden features more than 150 varieties of roses, creating a spectacular scene. The festival will be further enlivened by performances, hands-on experiences, and food content, enhancing the early summer festive atmosphere.

The Rose Garden, where the festival takes place, blends European-style sculptures and vibrant roses, creating an exotic ambiance. Columns, obelisks, and Italian-style flowerpots are arranged throughout the park, and a newly created large rose tunnel filled with climbing roses is expected to be a popular photo spot. The hydrangeas harmonize with the roses, completing a picturesque landscape ideal for strolling.

During the festival, a variety of interactive programs are available for visitors. The "Imsil N Proposal Game" is a couple survival program incorporating the Squid Game concept, where participants compete in challenges such as making dalgona candy and eating cheese pizza quickly. In addition, the "Rose Street Art Show" features magic, mime, balloon art, and juggling performances throughout the festival grounds. The European-style Rose Parade, with rose-decorated vehicles and a marching band, will further add to the vibrant atmosphere of the festival.

The opening ceremony, to be held in the afternoon on May 29, will feature performances by Lee Chanwon, Son Taejin, Jeon Yujin, Kim Dahyun, and Shin Yu. On May 30, the "Rose Concert" will take place, featuring the married couple Kim Sohyun and Son Junho, along with the Dream Phil Harmonic Orchestra. A public broadcast featuring Sim Soobong is also scheduled.

A wide variety of food programs will provide another source of enjoyment at the festival.

A pop-up store in collaboration with the TV entertainment program Cheonhajebbang will be operated, and Pastry Chef Kim Jinseo will present "Imsil Burrata Bread" made with Imsil N Cheese. On-site tasting events, baking demonstrations, and a roulette event will also be held.

At the festival, visitors can enjoy various dishes made with Imsil N Cheese. At the "Imsil N Beer Factory," domestic craft beers, including a rose-themed craft beer, will be available for purchase.

Imsil County has developed the autumn Imsil N Cheese Festival as its signature festival. Following last year's Imsil N Cheese Festival, which attracted large numbers of tourists and established itself as a leading regional tourism content, the county has broadened the scope of seasonal tourism this year by launching a new spring festival themed around roses.

To accommodate the expected increase in visitors, Imsil County has secured more than 2,100 parking spaces and will operate shuttle buses. Additional staff for safety management and traffic guidance will also be deployed to assist the movement of tourists visiting the festival grounds.

This content was produced with the assistance of AI translation services.