Cheil Worldwide Evolves into 'AI Agentic'... Tech Showcase Runs Until the 29th
Cheil Worldwide Tech Showcase
Held at Hannam-dong Headquarters Until the 29th
Theme: "From Agency To Agentic"
Exhibiting Tech Solutions in AI, Retail, CRM, Media, and More
Cheil Worldwide announced on the 29th that it will be hosting the "Cheil Tech Showcase 2026" under the theme "From Agency To Agentic" at its headquarters in Hannam-dong, Seoul, until the 29th.
The company explained that the event is designed to showcase its technological capabilities, taking into account the growing importance of artificial intelligence (AI) technologies and data in the industry and current trends.
The showcase program is divided into two main parts: exhibitions and lectures. The exhibition features 17 carefully selected tech solutions from various fields in which Cheil Worldwide excels, presented across four themed zones: Productivity, Conversion, Growth, and Theater.
In the "Productivity" zone, visitors can experience new AI platforms such as "Connect AI," which Cheil Worldwide has built to enhance work efficiency throughout the advertising and content production process. The "Conversion" zone features solutions that support sales growth in both online and offline commerce, such as systems that help optimize product placement using store layout and display simulations in virtual spaces.
In the "Growth" zone, solutions like the CMDB, which leverages AI technology to systematically store data and support efficient digital media operations, are on display. The "Theater" zone presents AI short films, including one inspired by "The Right to Be Vulnerable," a Minority Report produced by Cheil Worldwide's Yojeum Lab.
Seo Ji-young, Executive Vice President and Head of Digital at Cheil Worldwide, and Esther Ahn, Executive Vice President and Head of the Global Data Transformation Center, will hold a discussion on business strategies for the agentic AI era. In addition, the showcase will feature a variety of lectures by Cheil Worldwide employees, as well as experts from academia and partner companies who have been invited as speakers.
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Kim Jonghyun, CEO of Cheil Worldwide, stated, "In step with the agentic era, Cheil Worldwide is evolving into a 'marketing tech solution partner.' By combining our accumulated consumer data and insights with AI technology, we aim to offer clients new business opportunities and deliver tangible results."
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