[Today's New Products] "Purple Oreo for ARMY"... BTS Limited Edition Cookies

Sales Begin Online and Offline from June 8
Available in Limited Quantities Until Sold Out

BTS is collaborating with Oreo, the world's number one cookie brand, to launch the "Oreo & BTS Limited Edition Cookies." The BTS members directly participated in the product planning, recreating the flavor of Hotteok, a traditional Korean snack. These cookies will be available in over 80 countries and regions worldwide.

According to Dongseo Foods on May 27, the new "Oreo & BTS Limited Edition Cookies" was inspired by Hotteok, one of Korea's most popular street snacks. The cream inside the Oreo cookies is a reinterpretation of the brown sugar-filled Hotteok flavor.

BTS is teaming up with Oreo, the world's number one cookie brand, to launch the "Oreo & BTS Limited Edition Cookies." Provided by Dongseo Foods.

BTS was involved not only in developing the flavor but also in the design. To celebrate the 13th anniversary of their debut, the cookies feature patterns designed by the members themselves, engraved on the cookie surface. There are three types of Oreo cookies, each with a different design: the members' names, the official BTS light stick "ARMY Bomb," and a special message for consumers. The new packaging reflects the atmosphere of traditional Korean markets.

BTS shared their thoughts on the launch, saying, "It is a great honor that Oreo has become our first global collaboration snack brand. We enjoyed Oreo when we were young, and we still enjoy it in the studio. Now, Oreo is helping us share the taste of our hometown with the world. We are truly proud to add our own chapter to Oreo's amazing story."

To commemorate the launch, Oreo is hosting an event to create the world's largest love letter to BTS from people around the globe. By scanning the QR code printed on the Oreo package or visiting the official Oreo event website, participants can write digital letters. While letters from around the world are being collected, consumers can also read other messages to BTS. Those who submit letters will have the opportunity to win prizes related to Oreo and BTS.

An Oreo global marketing representative stated, "We are delighted to present this collaboration with BTS, which embodies Oreo's core values and BTS's vibrant energy. Through the new flavor inspired by Hotteok, one of BTS's favorite snacks, we hope to offer a special experience that people all around the world can enjoy together."

The "Oreo & BTS Limited Edition Cookies" will be available from June 8 at major supermarkets and convenience stores nationwide, as well as online through Coupang, Naver Store, and other platforms. The product will be sold in limited quantities until supplies last.

This content was produced with the assistance of AI translation services.