Dongkook Pharmaceutical Launches Two "Madeca PDRN Glass" Products under Centellian24

Dongkook Pharmaceutical announced on May 27 that it has launched two new products under its derma-cosmetic brand Centellian24, called "Madeca PDRN Glass."

This new release marks the first collaboration with show host and beauty YouTuber Choi Yuri, resulting in the co-development of "Madeca PDRN Glass Shield Serum" and "Madeca PDRN Glass Toning Bubble Shot."

Centellian24 Madeca PDRN Glass Shield Serum by Dongkook Pharmaceutical. Dongkook Pharmaceutical

The "Madeca PDRN Glass Shield Serum" is a fine mist spray serum designed for convenient use before and after going outdoors. It features the Aurora Pearl Complex, which contains pearl-derived ingredients to create a naturally radiant complexion.

Additionally, the serum contains Shield-TECA™—Dongkook Pharmaceutical's key ingredient based on TECA (quantitative extract of Centella Asiatica)—and 10 types of PDRN ingredients at a total concentration of 10,000 ppm, helping to provide moisturizing and soothing care for the skin. The product also offers a cooling effect that lowers skin temperature by 5.7°C, and a sweat-proof function to maintain an elegant glow for 24 hours, even in the presence of heat and perspiration. The serum is available in two sizes: 50ml and 100ml.

The "Madeca PDRN Glass Toning Bubble Shot," launched alongside, is a bubble-type cleanser that helps remove impurities from pores and exfoliate dead skin cells in just 30 seconds. It incorporates Dongkook Pharmaceutical's proprietary Micro Cloud Melting System™, which gently dissolves sebum and impurities, making it suitable even for sensitive skin. The inclusion of TECA and 10 types of PDRN ingredients also helps maintain a hydrated complexion after cleansing and creates a skin condition that enhances makeup application.

The new products are scheduled to launch on May 29 through a CJ Home Shopping broadcast. Prior to the broadcast, they will be available through CJ OnStyle's mobile app group purchase starting on May 26.

A Centellian24 representative stated, "This new release is our first product co-developed with beauty queen and show host Choi Yuri, and we expect it will help users achieve an elegant glow and a clear skin base even during the summer. Moving forward, we plan to continue introducing derma-cosmetic products tailored to address various skin concerns, leveraging Dongkook Pharmaceutical's expertise in skin science."

Meanwhile, since launching its PDRN line in 2024, Centellian24 has been steadily expanding its product range. Last year, the brand released the "Expert Madeca Cream Active Renew PDRN" in collaboration with beauty influencer Nana, and has since introduced various PDRN products including the "360 Shot PDRN Active Serum" and the "360 Shot PDRN Lifting Eye Cream."

This content was produced with the assistance of AI translation services.