Hyundai Motor Unveils Winning Children's Drawings for World Cup; To Be Featured on National Team Buses

As Part of the 'Next Starts Now' World Cup Campaign

'Be There With Hyundai' Program Showcases Children's Art

Winning Entries Featured as Bus Window Designs

Hyundai to Provide Largest-Ever Fleet for Tournament

The winning children's drawings that will be featured on the official national team buses for the upcoming FIFA World Cup have been released.

Award-winning children's drawings for the FIFA World Cup 2026™ National Team Support Contest. Hyundai Motor Company

On May 27, Hyundai Motor Company unveiled the winning entries of its children's drawing contest, which will be displayed on the official buses for the national teams participating in the upcoming 'FIFA World Cup 2026™' scheduled for June.

This children's drawing contest is part of the "Be There With Hyundai" program for the 2026 FIFA World Cup in North and Central America, co-hosted by Hyundai Motor Company and the Fédération Internationale de Football Association (FIFA).

Since the 2006 Germany World Cup, Be There With Hyundai has been a flagship pre-tournament event for Hyundai Motor Company, held at every World Cup. The program invites global football fans to submit slogans, sustainability pledges, and other content supporting their national teams, which are then branded on each team's bus during the tournament.

This year’s Be There With Hyundai, conducted as part of Hyundai Motor Company's North and Central American World Cup campaign "Next Starts Now," which highlights the dreams and visions of the younger generation including youth players, was themed "The Greatest Cheer." Under this theme, children were invited to submit drawings expressing their support for their favorite teams among the 48 nations that qualified for the World Cup.

From December last year through February this year, Hyundai Motor Company accepted drawing submissions from football fans aged 5 to 12 worldwide, encouraging children to freely express their national pride and love for football.

Together with FIFA, Hyundai Motor Company selected a total of 48 winning entries—one for each national team—out of the many submissions received from around the world.

The selected works will be displayed on the national team buses, transcending mere design elements to serve as messages of hope and celebration that embody the spirit of the North and Central American World Cup, connecting players and fans alike and sharing these messages globally.

All winning children will receive special opportunities to directly experience the World Cup, including tickets to group stage matches, round-trip airfare, and accommodations.

Official Bus Design for the Republic of Korea National Football Team at the FIFA World Cup 2026™. Hyundai Motor Company

The winner of the drawing contest whose artwork will be affixed to the Republic of Korea National Football Team bus is Jeong Chae-Ah, a fifth-grade student at Dongcheon Elementary School in Yongin, age 10, who submitted a piece with the message "We are one."

Jeong Chae-Ah expressed her excitement, saying, "I am very happy and surprised that my drawing will be featured on the national team bus. I want to thank Hyundai Motor Company for giving me this opportunity." She added, "I wanted to capture the dazzling energy and passion the Korean team will show when united as one, so I filled my drawing with colorful soap bubbles."

Hyundai Motor Company plans to continue engaging with global football fans through the Be There With Hyundai program at the World Cup.

During the tournament, fans who take photos of the national team buses featuring the children's winning artwork and upload them to social media with the hashtag '#BeThereWithHyundai' will have the chance to win special prizes.

In addition, to ensure smooth tournament operations, Hyundai Motor Company will provide the largest-ever fleet for the event, supporting 994 passenger vehicles and 506 commercial vehicles, offering top-tier mobility services to participating teams and event officials.

Jisung Won, Vice President and Head of Brand Marketing at Hyundai Motor Company, stated, "Through 'Be There With Hyundai,' we aimed to convey the support and passion of children for the World Cup by featuring their artwork on the national team buses. Moving forward, we will continue to introduce diverse programs that expand the excitement and experience of the World Cup, engaging not only global football fans but also the growing younger generation."

Meanwhile, FIFA has also revealed the official bus designs for all 48 national teams that have qualified for the World Cup finals.

The official buses, featuring the children's contest-winning drawings, were created based on design concepts and creative direction led by FIFA. The exterior designs incorporate colors and patterns representing the host countries—the United States, Canada, and Mexico—emphasizing the unique identity of the tournament.

This content was produced with the assistance of AI translation services.