Lotte Mart Offers Up to 50% Off Live Lobsters, Secures 150,000 Units

Strengthening Price Competitiveness through Direct Sourcing from Canada Despite High Exchange Rates and Increased Logistics Costs

Discount Events on Abalone, Mackerel, and Smoked Salmon Also Held Amid Growing Home Dining Demand

Lotte Mart is offering "live lobsters," which have seen price increases due to high exchange rates and rising logistics costs, at reasonable prices by securing large quantities.

This year, live lobster prices have risen due to high exchange rates, increased air freight costs, and a decrease in local supply. According to Noryangjin Fisheries Co., Ltd.'s seafood price information, as of May, the wholesale price of live lobster (1kg) increased by 12.8%, from 50,500 won to 57,000 won. On the other hand, as demand for home dining has increased, Lotte Mart's "crab" product category sales have grown by 10.3% year-on-year.

In response, Lotte Mart will be offering up to a 50% discount on "live lobster (per piece, chilled, Canadian origin)" at all stores when purchased with a promotional card from May 28 to June 2. Notably, June is considered the peak season for lobster, just before spawning, when the meat is at its fullest.

Lotte Mart directly visited Canada to sign advance contracts with partner companies and secured about 150,000 lobsters. This is approximately a 20% increase from the previous year. Through bulk purchasing, the company imported lobsters at prices about 10% lower than local market rates, and freshness was enhanced with direct air shipping and a delivery system within 48 hours. During the event, free lobster steaming services will also be provided to customers upon request.

Additionally, Lotte Mart will hold discounts on major seafood items such as abalone, Norwegian mackerel fillets, and Patagonian smoked salmon during the same period.

Cho Seongyeon, Seafood Team MD at Lotte Mart and Lotte Super, said, "Despite the burden of a high exchange rate and increased logistics costs, we focused on securing advance quantities so customers can enjoy seasonal foods at reasonable prices," adding, "We will continue to offer competitive products and price benefits centered around popular seasonal seafood."

This content was produced with the assistance of AI translation services.