DuoBack Home Office Lineup Now Available on Coupang
DuoBack, a company specializing in the manufacturing and sales of chairs, is focusing its efforts on targeting Coupang, the largest e-commerce platform in Korea.
DuoBack announced on the 27th that it will launch its home office product lineup, scheduled for release next month, through Coupang. Coupang serves as an optimal distribution channel for targeting the home office market due to its high customer accessibility and competitive logistics and delivery capabilities.
DuoBack plans to leverage Coupang's logistics infrastructure and Rocket Delivery service to reduce the longstanding challenges of delivery and installation associated with home office furniture, and to maximize customer touchpoints.
The home office product lineup is a strategic model that combines both design and cost-effectiveness, and is expected to see strong demand especially among Coupang users who prioritize rational consumption.
DuoBack intends to increase its market share in the home office sector through Coupang. The company also aims to accelerate revenue growth and profitability by expanding its total home office solution-focused categories and diversifying its distribution channels.
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A DuoBack representative stated, "Going forward, we will continue to focus on achieving a turnaround in our performance by strengthening product competitiveness and streamlining operations in line with the growth of the home office market."
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