[This Week's IPO] Demand Forecast and Subscription Schedule for the Fourth Week of May

In the fourth week of this month (May), LemonHealthcare will conduct a demand forecast for institutional investors. Peace Peace Studio is preparing for its public subscription.

<Demand Forecast>

◆ LemonHealthcare = Established in 2017, LemonHealthcare is a B2B2C medical data intermediary platform company that connects a wide range of stakeholders in real time, including hospitals, patients, insurers, pharmaceutical companies, and fintech firms. The company is expanding its business scope beyond providing simple IT solutions to becoming an infrastructure provider that connects the entire process from the generation to the utilization of medical data.

The company plans to offer a total of 2 million shares. The desired public offering price band is between 7,500 won and 10,000 won, with the total expected offering amount ranging from 15 billion to 20 billion won. The demand forecast will be conducted until May 26, 2026, and the public subscription for individual investors will take place over two days, June 1 and 2, 2026. The lead underwriter is KB Securities.

<Public Subscription>

◆ Peace Peace Studio = The final offering price has been set at the upper end of the desired price band (19,000 to 21,500 won), at 21,500 won. A total of 2,329 domestic and foreign institutions participated in the demand forecast, resulting in a competition rate of 847.76 to 1. Public subscription for individual investors will be held from May 26 to 27, 2026, and the company plans to be listed on the KOSDAQ market on June 8, 2026. The lead underwriters are NH Investment & Securities and Mirae Asset Securities.

Since its incorporation in 2020, Peace Peace Studio has rapidly grown as a fashion and lifestyle company, centered around its women's designer brand "Mardi Mercredi." Mardi Mercredi has quickly established brand recognition both domestically and internationally, with its signature flower graphic as its core identity, and has achieved annual sales of around 100 billion won in just about seven years since its launch.

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