Kim Jintae's "Our Neighborhood Customized" Banners for All 187 Districts in Gangwon Draw Attention

Kim Jintae, Gangwon Governor Candidate: "Prioritizing Local Engagement Over Central Reliance"


Meticulous Marketing Featuring Names and Promises for Every Town, Township, and Neighborhood in the Province


Naturally Contrasted with Rival Candidate’s "Wonju Hongje-dong" Controversy


Kim’s Team: "Voters Prefer a Problem-Solving Candidate for Their Neighborhood Over Presidential Endorsements"

As the official campaign period for the June 3 local elections has entered full swing, the so-called "Our Neighborhood Customized" banner strategy introduced by Kim Jintae, the People Power Party candidate for Governor of Gangwon Province, is receiving great praise and becoming a hot topic among local residents.

The so-called 'Our Neighborhood Customized' banner strategy introduced by Kim Jin-tae, the People Power Party candidate for governor of Gangwon Province, is gaining attention and receiving high praise among local residents. Photo by Kim Jin-tae

Kim’s campaign team has demonstrated meticulous attention by inscribing the actual administrative district names—such as "Soyang-dong," "Musil-dong," "Hongje-dong," "Daegwallyeong-myeon," and "Yeongwol-eup"—on every campaign banner displayed across all 187 towns, townships, and neighborhoods in Gangwon Province.

These banners are anchored by Kim's core policy pledge: the introduction of the "Gangwon-type Four Major Provincial Pensions," the nation's first wide-area integrated pension system. Each banner also features detailed pledges tailored to the unique economic and social characteristics of each locality. For rural and fishing communities, pledges include "50% Subsidy on Agricultural, Fishery, and Forestry Supplies," while in urban and youth-dense areas, banners highlight promises such as "50% Subsidy on Childcare Products" and "Expansion of Small Business Management Fund Support."

This hyper-local marketing approach by Kim stands in sharp contrast to the recent controversy surrounding Democratic Party candidate Woo Sangho’s mention of "Wonju Hongje-dong" during a TV debate—when, in fact, Hongje-dong is located in Gangneung—thereby maximizing the effectiveness of Kim’s strategy.

A local political observer commented, "By targeting the rival candidate's mistake regarding local place names, Kim’s team visually and cleverly demonstrates its expertise by showing that 'we know the names and issues of all 187 neighborhoods in Gangwon Province.'"

In fact, at major intersections in downtown Chuncheon, voters are seeing Kim’s highly specific, neighborhood-focused banners—such as "For Soyang-dong Governor, Kim Jintae; Camp Page K-Culture Complex"—displayed side by side with Woo Sangho’s macro-level slogan, "Sent by the President," creating a striking juxtaposition that captures the attention of passersby.

Commenting on this banner strategy, Kim Jintae stated, "The success of provincial administration depends on how precisely we grasp the realities and urgent needs of each community," adding, "Gangwon residents want a practical candidate who understands the immediate issues facing their own neighborhoods and can resolve them, rather than someone relying on simple political rhetoric or grand narratives like 'sent by the president.'"

The so-called 'Our Neighborhood Custom' banner strategy unveiled by Kim Jintae, the People Power Party candidate for Governor of Gangwon Province, is receiving great praise among residents and has become a hot topic. Photo provided by candidate Kim Jintae

Meanwhile, Kim’s campaign team plans to build on this "living room pledge delivery" via banners by accelerating on-the-ground, community-driven outreach—visiting traditional markets, rural and fishing villages, and underserved industrial complexes—in a bid to win over more voters.

This content was produced with the assistance of AI translation services.