Expanded Collaboration with SM Entertainment

Exclusive Broadcast Every Saturday at 7 p.m.

On May 22, Samsung Electronics announced that its free ad-supported streaming service (FAST), Samsung TV Plus, will be launching the ‘Monthly SM Concert’ in collaboration with SM Entertainment.


Samsung Electronics has joined forces with SM Entertainment to introduce the ‘Monthly SM Concert,’ a service that features live performances by new artists each month. This expanded collaboration follows the success of last year’s exclusive live broadcast of ‘SMTOWN LIVE 2025 in Los Angeles.’ The service will be available in five countries with high interest in K-content, including Korea, Australia, New Zealand, Brazil, and Mexico.


The ‘Monthly SM Concert’ will air exclusively every Saturday at 7 p.m. through the Samsung TV-only channel, STN (Samsung TV Network), and the SMTOWN channel. Any Samsung TV Plus user can enjoy the concerts free of charge.

NCT Wish First Concert Tour 'Into the Wish: Our Wish' Encore in Seoul, revealed through Samsung Electronics' 'Monthly SM Concert'. Samsung Electronics

NCT Wish First Concert Tour 'Into the Wish: Our Wish' Encore in Seoul, revealed through Samsung Electronics' 'Monthly SM Concert'. Samsung Electronics

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The first performance will be the NCT Wish First Concert Tour ‘Into The Wish: Our Wish’ Encore in Seoul.


This service is distinguished by its integration of Samsung Electronics’ cutting-edge home entertainment technology to maximize immersion. In particular, it features Eclipsa Audio, a next-generation 3D audio technology co-developed by Samsung Electronics and Google. Based on the Immersive Audio Model and Formats (IAMF), Eclipsa Audio provides a more immersive sound experience for consumers by delivering multi-channel audio optimized for each piece of content.


Visual and spatial elements are also managed intelligently. Through the SmartThings application, Samsung Electronics’ smart home platform, users can set viewing routines and enable automatic TV activation for concerts. By connecting smart devices throughout the home, users can synchronize lighting and audio environments to suit the performance, allowing them to enjoy a concert hall-like atmosphere at home.


Choi Junheon, Head of the TV Plus Group at Samsung Electronics’ Visual Display Business Division, said, “Following last year’s exclusive live broadcast of ‘SMTOWN LIVE,’ we have now established a platform for global fans to continuously enjoy K-pop concerts through the ‘Monthly SM Concert.’ We will continue to expand differentiated entertainment content based on the unique technology and connectivity experience of Samsung TV Plus.”



Meanwhile, Samsung TV Plus has reached 100 million monthly active users (MAU) in 30 countries worldwide and offers an unparalleled content library free of charge across all genres, including news, sports, movies, dramas, and K-content.


This content was produced with the assistance of AI translation services.

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